Senior Campaign Specialist
dbt LabsSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Consumer Packaged Goods (CPG)Industries
Requirements
Candidates should possess professional experience in the CRM field, ideally with experience in corporate, agency, or interface roles. They should demonstrate analytical thinking and a data-driven approach to work. A solid understanding of CRM systems and technologies is expected, along with experience in customer journey management and campaign execution.
Responsibilities
As a CRM Specialist, you will be responsible for developing and implementing a holistic CRM strategy to enhance customer loyalty and satisfaction. You will advise and guide internal departments and external agencies in planning and executing targeted CRM initiatives, from concept to implementation. This includes segmenting target audiences based on behavioral data and customer development stages, designing and managing high-performing CRM campaigns (email, push, SMS), and building and optimizing scalable customer journeys. Furthermore, you will manage interfaces and ensure quality between company goals and agency execution, focusing on efficiency and brand alignment, collaborating with data teams to derive insights and recommendations, and monitoring and reporting on key performance indicators to continuously improve performance. Finally, you will support the ongoing development of the CRM system as needed.
Skills
CRM strategy
Customer segmentation
Campaign management
Email marketing
Push notifications
SMS marketing
Customer journey automation
Data analysis
KPI development
Data-driven decision making
Agency coordination
Performance monitoring
Wongdoody
Creative agency for brand strategy and design
About Wongdoody
WongDoody is a creative agency that focuses on design, innovation, and strategy within the marketing and advertising industry. The agency operates 22 studios around the world and offers a variety of services, including brand strategy, product design, and market insights. Their approach involves gathering feedback from specific audiences to understand their behaviors and motivations, which helps in creating tailored strategies that are grounded in real-world evidence. WongDoody differentiates itself from competitors by emphasizing a client-centric model, where they work on both project-based and long-term engagements, ensuring that their services are customized to meet the unique needs of each client. Additionally, the agency is committed to promoting female leadership and fostering an inclusive work environment. The goal of WongDoody is to help businesses strengthen their brand relationships and improve their market presence through impactful and measurable creative solutions.
Key Metrics
Seattle, WashingtonHeadquarters
1993Year Founded
ACQUISITIONCompany Stage
Data & Analytics, Consulting, DesignIndustries
1,001-5,000Employees