CRM Solutions Manager

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Travel Technology, Online Travel AgencyIndustries

Requirements

The ideal candidate will have 7+ years of experience in CRM technology, specifically utilizing Salesforce Marketing Cloud to create automated and personalized customer journeys. Expertise in Journey Builder, Automation Studio, Email Studio, Intelligence Reports, Einstein, SQL, HTML, and CSS is required. A customer-focused mindset and strong problem-solving abilities are essential.

Responsibilities

The CRM Solutions Manager will develop and support innovative marketing strategies using Salesforce Marketing Cloud to enhance customer engagement, acquisition, and retention. Responsibilities include guiding Communication Owners on platform functionalities, investigating and resolving issues for successful campaign execution, and collaborating with cross-functional teams to identify and address opportunities and challenges. The role also involves participating in discovery sessions, navigating complex data structures, leveraging data insights to optimize marketing efforts, and measuring campaign success through data analytics and performance metrics.

Skills

CRM

Marketing Strategy

Loyalty Programs

Targeted CRM

Co-branded Credit Card Programs

Travel Technology

Data Analysis

Project Management

Expedia Group

Travel booking platform for various services

About Expedia Group

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users to various travel options, including flights, hotels, car rentals, vacation packages, and activities, allowing them to find and book trips that fit their needs and budgets. The company generates revenue primarily through commissions from bookings made on its platforms and through advertising, where travel service providers can promote their offerings. Unlike many competitors, Expedia Group not only serves individual travelers but also partners with travel agencies and corporate clients, providing them with valuable data and tools to enhance their operations. The goal of Expedia Group is to create a seamless travel experience for users while supporting its partners in growing their businesses.

Bellevue, WashingtonHeadquarters

1996Year Founded

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Parental Leave

Hybrid Work Options

Professional Development Budget

Risks

Riyadh Air's entry into the market could increase competition for Expedia.

CFO transition may lead to strategic shifts or instability in financial management.

Expedia's partnership with Mondelez WTR may not yield expected results due to economic uncertainties.

Differentiation

Expedia Group operates a diverse portfolio of travel brands, including Expedia and Vrbo.

The company offers a comprehensive suite of services for travelers and travel-related businesses.

Expedia Group partners with service providers, offering data, tools, and technology to optimize operations.

Upsides

Increased demand for personalized travel experiences enhances Expedia's AI-driven recommendation systems.

The rise of 'workcations' allows Expedia to market longer stay packages.

Sustainability in travel is a priority, enabling Expedia to promote eco-friendly options.

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