Senior CRM Marketing Manager
Brigit- Full Time
- Senior (5 to 8 years)
The CRM Manager should possess an analytical approach emphasizing understanding customer/client behavior and planning based on data-driven insights, a passion for championing the customer/client perspective, and strong communication skills for effective collaboration with cross-functional teams and stakeholders in both B2B and B2C spaces. Bonus qualifications include copywriting experience, familiarity with HTML, and an eye for design.
The CRM Manager will strategize, build, and execute communications using Braze, utilizing key engagement channels such as Email, Push notifications, in-app messages and content cards, collaborating closely with the Product team to enhance product awareness and engagement with the goal of generating incremental revenue, monitoring key performance indicators, using data insights to continually refine strategies, working closely with the Head of CRM to design CRM experiments, including the test design and analysis, and refining segmentation and targeting to personalize communications for maximum impact.
Cryptocurrency payment solutions and services
MoonPay provides cryptocurrency payment solutions that allow users to easily buy and sell digital assets. The platform operates globally and caters to individual investors, businesses, and developers. Users can make transactions through MoonPay, which charges fees for each purchase or sale. To enhance security, MoonPay also includes services like fraud prevention and compliance support. A key aspect that sets MoonPay apart from its competitors is its commitment to sustainability; it operates as a fully remote and paperless organization and aims to achieve carbon neutrality by 2030 by offsetting emissions and investing in eco-friendly initiatives.