Lifecycle Marketing Manager
BoulevardSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Digital Health, Cancer CareIndustries
Requirements
Candidates should possess 3-5 years of experience in digital marketing, with hands-on experience using Braze, proficiency in email design and campaign set-up within Braze, strong analytical skills and proficiency with reporting tools, experience crafting and executing digital and multichannel strategies to drive engagement, including webinars, in-product outreach, text and email, and proven ability to collaborate cross-functionally.
Responsibilities
The Lifecycle Marketing Manager will lead the planning, execution, and optimization of Color’s enrollment and engagement campaigns through Braze, ensuring they are data-driven, visually compelling, and customer-focused, working with product and customer success teams to maximize enrollment and participant engagement. They will deeply understand user behaviors, segment them based on effective nudge strategies, ideate and execute campaigns reflecting these understandings, and help grow the end-to-end communication strategy with end-users, utilizing a creative mindset and exceptional writing skills to translate ideas into actionable campaigns.
Skills
Digital Marketing
User Engagement
Lifecycle Marketing
Campaign Planning
Data-Driven Strategy
Braze
Customer Segmentation
Campaign Optimization
Color
Provides genetic testing and health screenings
About Color
Color provides genetic testing and health screening services aimed at making healthcare more accessible and affordable. The company offers a variety of tests, including those for COVID-19, which help individuals learn about their genetic risks for different health conditions. These tests can be purchased directly by consumers or through healthcare providers, and Color also collaborates with employers to create personalized health programs for their workforce. What sets Color apart from its competitors is its focus on preventive healthcare and the integration of genetic counseling services, which assist individuals in understanding their results and making informed health choices. The goal of Color is to enhance overall health and wellness by empowering people with genetic insights and improving workplace health through tailored programs.
Key Metrics
Burlingame, CaliforniaHeadquarters
2014Year Founded
$441.6MTotal Funding
SERIES_ECompany Stage
HealthcareIndustries
501-1,000Employees