CRM & Data Strategy Specialist at WeWork

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Real EstateIndustries

Requirements

5+ years demonstrated expertise in CRM data architecture, data modeling principles, and marketing operations data management
Fluent in English and Spanish
Strong proficiency in writing SQL and experience working in data warehouses, preferably Snowflake
Previous work in CDP and CRM tools required, preferably Simon Data and Salesforce
Marketing analytics tooling experience preferred, preferably Tableau or Power BI
Salesforce Marketing Cloud (SFMC) technical experience preferred, but not required
A robust understanding of data governance, segmentation strategy, and dataflow optimization within complex marketing technology stacks
A deep understanding of how CDPs and ESPs function in tandem to deliver campaigns
Exceptional attention to detail with strong organizational, multi-tasking, and project management skills
Results-driven with ability to quickly solve complex problems
Flexible self-starter with ability to execute independently and adapt accordingly to priority and project changes
Ability to thrive in fast-paced environments with high cross-functional collaboration

Responsibilities

Report to the Solutions Architect (United States based) on the Email, App, & CRM and be a key cross-organization partner to the broader Marketing, Data Engineering, and Sales teams
Utilize data from Snowflake and Salesforce to build audience segments and flows with dynamic data fields
Leverage advanced SQL for querying, manipulating, and analyzing data within relational databases, designing efficient schemas and ensuring data integrity to create audience segments for use in digital campaigns across email, app, and paid media
On a daily basis, manage data syncs to Salesforce Marketing Cloud and external channels for use in digital campaigns across email, app, and paid media
Manage WeWork’s CDP (Customer Data Platform), maintaining the relationship and overseeing the technology, data infrastructure, and reporting required to support campaigns
Assist the Solutions Architect in the monitoring of Salesforce Marketing Cloud (SFMC) Business Unit health and ensure all systems are up-to-date and structured for optimized campaign launches
Collaborate with Data Engineering to define, implement, and optimize relational database schemas to support marketing segmentation, product analytics, and operational requirements
Maintain the global owned prospect, member, ex-member, and broker database audience segmentation framework
Support global stakeholders on strategic planning, targeting, and implementation for campaigns across the customer journey
Continually identify new opportunities leveraging WeWork data to continuously improve the Marketing organization’s impact and effectiveness

Skills

Key technologies and capabilities for this role

SQLSnowflakeSalesforceSalesforce Marketing CloudCustomer Data PlatformAudience SegmentationData SyncsCRMDigital MarketingEmail MarketingPaid Media

Questions & Answers

Common questions about this position

What skills and experience are required for this CRM & Data Strategy Specialist role?

Candidates need 5+ years of expertise in CRM data architecture, data modeling, and marketing operations data management, fluency in English and Spanish, strong SQL proficiency with Snowflake experience preferred, and prior work in CDP and CRM tools like Simon Data and Salesforce.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the team structure look like for this position?

The role reports to the Solutions Architect (United States based) on the Email, App, & CRM team and partners cross-organizationally with Marketing, Data Engineering, and Sales teams.

What makes a strong candidate for this CRM & Data Strategy Specialist position?

A strong candidate will have 5+ years in CRM data architecture and marketing operations, advanced SQL skills with Snowflake, experience in CDP and Salesforce tools, bilingual English/Spanish fluency, and marketing analytics experience with tools like Tableau or Power BI.

WeWork

Provides coworking and office space solutions

About WeWork

WeWork provides shared workspaces and office solutions for individuals and businesses. Their spaces are designed to be flexible, allowing users to rent desks or private offices based on their needs. WeWork's locations are equipped with amenities such as high-speed internet, meeting rooms, and communal areas, making it easy for members to collaborate and network. Unlike traditional office rentals, WeWork offers short-term leases and a variety of membership plans, catering to freelancers, startups, and larger enterprises. The goal of WeWork is to create environments that foster productivity and community among its members.

New York City, New YorkHeadquarters

2010Year Founded

$12,795.1MTotal Funding

IPOCompany Stage

Social Impact, Real EstateIndustries

5,001-10,000Employees