[Remote] Senior Director of Marketing Operations & Data at Goodleap

United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Sustainable Energy, FintechIndustries

Requirements

Bachelor's degree required
10-12 years of marketing operations experience, with demonstrated progression in responsibility and impact
Deep expertise in marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo, Pardot)
Deep expertise in CRM systems (Salesforce preferred)
Deep expertise in analytics platforms

Responsibilities

Own and optimize the complete marketing technology stack, including CRM, marketing automation, analytics platforms, attribution tools, large language model (LLM) integrations, and emerging martech solutions across both B2B and B2C motions, leading integration and optimization efforts across Salesforce Marketing Cloud, CRM, Pendo, Databricks, and GA4 ecosystems to ensure seamless data connectivity between the website, email, SMS, Push, and in-app channels that support full lifecycle tracking and performance insight
Design and implement scalable processes for lead management, campaign execution, and performance tracking for B2B and B2C campaigns, including the development of testing frameworks to optimize conversion rates, campaign performance, and customer acquisition costs, applying lifecycle and journey mapping expertise to improve engagement across web, email, SMS, push, and in-app content touch points, identifying optimization opportunities and cross-channel automation strategies that drive measurable business outcomes
Ensure data integrity and governance across all marketing systems while partnering with sales operations and data operations and engineering teams to create unified attribution models, including maintaining consistent and reliable marketing data flow between digital, lifecycle, and CRM systems, enabling a complete view of campaign performance and customer engagement across channels
Develop executive-level dashboards and reporting cadences that translate marketing performance into meaningful business insights, including building comprehensive reporting frameworks that connect marketing activities to revenue outcomes and distilling analytics into clear recommendations that inform strategic decisions and drive continuous optimization across the organization
Stay current with evolving SEO & GEO (Generative Engine Optimization) best practices and understand and adapt to shifts in digital marketing measurement, including privacy changes, attribution challenges, and new tracking methodologies

Skills

Key technologies and capabilities for this role

Marketing OperationsMarketing TechnologyCRMSalesforce Marketing CloudMarketing AutomationAnalyticsAttribution ToolsLLM IntegrationsPendoDatabricksGA4KPI FrameworksData Integration

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What key skills and tools are required for the Senior Director of Marketing Operations & Data role?

The role requires expertise in optimizing marketing technology stacks including Salesforce Marketing Cloud, CRM, Pendo, Databricks, and GA4, along with skills in data integrity, governance, attribution models, lead management, campaign execution, lifecycle mapping, and LLM integrations.

What does GoodLeap do as a company?

GoodLeap is a technology company delivering financing and software products for sustainable solutions like solar panels, batteries, and energy-efficient home products, with over $27 billion in financing since 2018 and support for the nonprofit GivePower.

What makes a strong candidate for this Senior Director role?

Strong candidates will have experience owning and optimizing marketing tech stacks, designing scalable lead management and campaign processes, ensuring data integrity with tools like Salesforce Marketing Cloud and Databricks, and partnering across teams for unified attribution models.

Goodleap

Marketplace for sustainable home upgrades and financing

About Goodleap

GoodLeap provides a marketplace for sustainable home solutions, connecting homeowners with professionals who specialize in eco-friendly home improvements. Their platform simplifies the purchasing process by offering a single point of sale technology that allows users to explore various upgrade options and choose flexible payment plans that suit their budgets. Unlike many competitors, GoodLeap focuses specifically on sustainability and partners with over 18,000 professionals nationwide, ensuring a wide range of services and expertise. The company's goal is to help homeowners make environmentally conscious upgrades while saving money, and they also contribute to sustainable energy projects through their partnership with GivePower, donating a portion of their revenue with each transaction.

Roseville, CaliforniaHeadquarters

2003Year Founded

$778.2MTotal Funding

DEBTCompany Stage

Energy, Fintech, Social Impact, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Risks

Emerging fintech companies offering similar solutions could erode GoodLeap's market share.

Rising interest rates may reduce the affordability of GoodLeap's financing options.

Direct-to-consumer solar panel sales could threaten GoodLeap's traditional financing model.

Differentiation

GoodLeap offers a seamless point-of-sale platform for sustainable home upgrades.

The company partners with over 18,000 professionals nationwide for home improvement solutions.

GoodLeap supports GivePower, donating to sustainable energy projects with every transaction.

Upsides

GoodLeap closed a $470 million securitization backed by sustainable home improvement loans in 2023.

The company raised $800 million to expand in a $430-billion-per-year market.

Increased consumer interest in energy-efficient upgrades boosts demand for GoodLeap's financing options.

Land your dream remote job 3x faster with AI

Try Jobo Free