[Remote] Senior Director of Marketing Operations & Data at Goodleap

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor's degree required
10-12 years of marketing operations experience, with demonstrated progression in responsibility and impact
Deep expertise in marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo, Pardot), CRM systems (Salesforce preferred), and analytics platforms

Responsibilities

Own and optimize the complete marketing technology stack, including CRM, marketing automation, analytics platforms, attribution tools, large language model (LLM) integrations, and emerging martech solutions across both B2B and B2C motions
Design and implement scalable processes for lead management, campaign execution, and performance tracking for B2B and B2C campaigns
Ensure data integrity and governance across all marketing systems while partnering with sales operations, data operations, and engineering teams to create unified attribution models
Develop executive-level dashboards and reporting cadences that translate marketing performance into meaningful business insights
Stay current with evolving SEO & GEO (Generative Engine Optimization) best practices

Skills

Goodleap

Marketplace for sustainable home upgrades and financing

About Goodleap

GoodLeap provides a marketplace for sustainable home solutions, connecting homeowners with professionals who specialize in eco-friendly home improvements. Their platform simplifies the purchasing process by offering a single point of sale technology that allows users to explore various upgrade options and choose flexible payment plans that suit their budgets. Unlike many competitors, GoodLeap focuses specifically on sustainability and partners with over 18,000 professionals nationwide, ensuring a wide range of services and expertise. The company's goal is to help homeowners make environmentally conscious upgrades while saving money, and they also contribute to sustainable energy projects through their partnership with GivePower, donating a portion of their revenue with each transaction.

Roseville, CaliforniaHeadquarters

2003Year Founded

$778.2MTotal Funding

DEBTCompany Stage

Energy, Fintech, Social Impact, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Risks

Emerging fintech companies offering similar solutions could erode GoodLeap's market share.

Rising interest rates may reduce the affordability of GoodLeap's financing options.

Direct-to-consumer solar panel sales could threaten GoodLeap's traditional financing model.

Differentiation

GoodLeap offers a seamless point-of-sale platform for sustainable home upgrades.

The company partners with over 18,000 professionals nationwide for home improvement solutions.

GoodLeap supports GivePower, donating to sustainable energy projects with every transaction.

Upsides

GoodLeap closed a $470 million securitization backed by sustainable home improvement loans in 2023.

The company raised $800 million to expand in a $430-billion-per-year market.

Increased consumer interest in energy-efficient upgrades boosts demand for GoodLeap's financing options.

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