CRM Content Lead/Strategist (Maternity Cover)

Spain

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, Wellness, Mobile ApplicationsIndustries

Requirements

The ideal candidate has 5-8 years of experience working closely with CRM teams to deliver channel strategy, including creative and content development, preferably in the wellness or fitness industry. A strong understanding of CRM channels such as email, push notifications, in-app messages, SMS, and web is essential, along with experience in content performance optimization and seasonal content calendar management. The role requires the ability to ideate and produce high-quality, on-brand content, adapt messaging for different user segments and channels, and collaborate effectively with cross-functional teams. Experience with testing and learning frameworks for messaging and content formats is also necessary.

Responsibilities

This role involves owning the CRM channel strategy and execution, developing content strategies across email, push, in-app, SMS, and web to drive value proposition and messaging. Responsibilities include taking ownership of content performance across key funnel moments, managing and updating the CRM seasonal content calendar, and ideating/producing new content. The CRM Content Lead will apply narrative structure and tone of voice strategically, uphold brand voice and content quality, and partner with CRM Managers to test and refine content flows. Collaboration with Brand, Product, Paid, Organic, and Customer Care teams is crucial for cohesive messaging, and insights from CRM will support wider marketing initiatives. The position also involves gathering insights from the Customer Care Team to identify reasons for subscriber churn and designing campaigns to increase retention rates.

Skills

CRM

Content Strategy

Email Marketing

Push Notifications

In-App Messaging

SMS Marketing

Web Content

User Data Analysis

Content Optimization

Marketing Campaigns

Brand Messaging

User Retention

Onboarding

Engagement

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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