Zefr

CRM & Growth Ops

Paris, Île-de-France, France

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Real Estate, AI & Machine LearningIndustries

Requirements

Candidates should have expertise in CRM management, particularly in marketing automation using tools such as HubSpot and Customer.io. Proficiency in customer segmentation, AB testing, and experience working with large language models for personalization are preferred. Strong analytical skills to pilot performance and build dashboards are essential.

Responsibilities

The CRM & Growth Ops role involves designing, launching, and optimizing impactful multi-channel CRM campaigns focused on acquiring and converting prospects. Responsibilities include analyzing customer behavior, identifying optimization levers, and implementing actions to maximize conversion and customer satisfaction. The role also requires leveraging AI for personalized messaging and creating optimized CRM workflows to enhance sales team effectiveness, while collaborating with Brand, Sales, Product, and Operations teams.

Skills

CRM management
HubSpot
Customer.io
AB testing
Data analysis
LLMs
Marketing automation
Segmentation
Data analysis
AI
Personalization

Zefr

Contextual advertising technology for brands

About Zefr

Zefr focuses on contextual advertising, helping brands place their ads alongside relevant content without using personal information. Their technology is especially effective for video ads on platforms like YouTube and Facebook, allowing brands to reach specific audiences while maintaining user privacy. Zefr's Contextual Data Management Platform organizes brand preferences to deliver targeted ad campaigns with high engagement rates. The company differentiates itself by prioritizing privacy-compliant advertising, making it a valuable partner for brands looking to optimize their digital marketing efforts.

Key Metrics

Los Angeles, CaliforniaHeadquarters
2009Year Founded
$63.1MTotal Funding
SERIES_ECompany Stage
Data & Analytics, EntertainmentIndustries
201-500Employees

Risks

Emerging AI technologies may increase competition in contextual advertising.
Reliance on platforms like YouTube and Facebook exposes Zefr to algorithm changes.
Expansion into new platforms like Snapchat may pose integration challenges.

Differentiation

Zefr specializes in privacy-compliant contextual advertising, avoiding personal information usage.
Their Contextual Data Management Platform offers impression-level transparency for ad campaigns.
Zefr's Atrium suite provides transparency in walled gardens like Meta and TikTok.

Upsides

Growing demand for privacy-compliant ads aligns with Zefr's contextual advertising approach.
Expansion into Snapchat's ad ecosystem enhances Zefr's brand safety measurement capabilities.
Promotion of Jon Morra to Chief AI Officer boosts AI-driven content analysis.

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