Creative Strategy Manager, Tastemade Ads at Wonder

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Advertising, Food, TravelIndustries

Requirements

8+ years of experience in integrated marketing, brand strategy, or related roles within a publisher, media company, or agency
Prior experience working within or closely alongside an ad sales organization is highly preferred
Expertise collaborating with food and beverage brands
Deep fluency in paid and organic social—understanding how content, media, and platform algorithms work together to drive performance
Proven ability to translate brand objectives into full-funnel creative strategies that span awareness to conversion
Strong grasp of creator marketing—experienced in leveraging talent to build credibility, engagement, and cultural relevance
Track record of crafting platform-native content campaigns

Responsibilities

Develop compelling, scalable partnership strategies in response to RFPs and RFIs—clearly articulating the “why Tastemade” story and connecting brand goals to our editorial voice and the broader Wonder ecosystem including Grubhub, Blue Apron, and Wonder
Work alongside sales leadership to develop proactive sales packages supporting Tastemade tentpoles and seasonal moments
Design full-funnel, platform-specific distribution plans for custom and supplied creative—leveraging best practices, emerging trends, CTAs, and retargeting strategies to drive performance
Surface actionable consumer and cultural insights through social listening tools, trend analysis, and platform behavior to inform campaign strategy
Collaborate with cross-functional partners (Social, Sales, Talent, Production, Account Management) to bring proposals to life—ensuring solutions are creative, strategic, and operationally sound
Own proposal development from concept to deck—translating big ideas into visually compelling, tactically executable programs
Serve as a client-facing creative lead—presenting ideas alongside sales to strengthen relationships and drive deal success
Lead high-impact initiatives while mentoring junior teammates to raise the bar across strategy, creativity, and execution
Manage our library of sales materials, keeping them up to date, and making sure that each respective team is working with the latest information/documents

Skills

Key technologies and capabilities for this role

Creative StrategyFull-Funnel MarketingPaid SocialOrganic SocialCreator MarketingPerformance MediaRFP ResponsesBrand PartnershipsCross-Platform CampaignsContent Strategy

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Creative Strategy Manager role?

The role requires a deep understanding of full-funnel marketing, paid and organic social, creator marketing, performance media, social listening tools, trend analysis, and platform behavior.

What is the team structure for this position?

The role reports into the Head of Social and Branded Content and sits within the larger Tastemade Ads team, partnering closely with Sales, Social, Production, Talent, and Account Management teams.

What makes a strong candidate for this Creative Strategy Manager role?

A strong candidate is a creative and strategic thinker who can develop compelling partnership strategies, own proposal development, collaborate cross-functionally, and serve as a client-facing creative lead.

Wonder

Curated multi-restaurant meal delivery service

About Wonder

This company excels in the food delivery industry by offering a distinctive approach that allows customers to enjoy a curated selection of meals from top chefs and restaurants, all through a single delivery. Its commitment to enhancing dining convenience through advanced on-site cooking technology and efficient delivery systems positions it as a leader in its sector. Working here, one would be part of a team that values streamlined service delivery and culinary excellence, making it an attractive employer for those passionate about food technology and customer satisfaction.

New York City, New YorkHeadquarters

2018Year Founded

$1,507.7MTotal Funding

LATE_VCCompany Stage

Consumer Software, Design, EducationIndustries

1,001-5,000Employees

Benefits

Competitive Salary Package

Equity and 401K matching

Medical Plan

Dental Plan

Vision Plan

Risks

Increased competition from Uber Eats and DoorDash could impact Wonder's market share.

Integration challenges from Grubhub acquisition may affect service quality and efficiency.

Rising fuel costs could increase operational expenses for Wonder's truck-based model.

Differentiation

Wonder operates truck-based restaurants, ensuring fresh, on-site food preparation.

Wonder's acquisition of Grubhub expands its market presence and delivery capabilities.

Partnerships with local farms enhance food quality and appeal to health-conscious consumers.

Upsides

Wonder raised $950M in Series C funding, boosting its growth potential.

Integration of AI for route optimization can reduce costs and improve delivery times.

The trend of ghost kitchens allows Wonder to expand menu offerings without physical space.

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