Creative Director at Hypebeast

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, Advertising, MarketingIndustries

Requirements

Bachelor's degree or above in Design or related disciplines
7-10 years of solid experience in an advertising agency or similar experience in a brand creative studio
Firm understanding of Hypebeast and Hypemaker's aesthetics/branding and past/current content outside of the local landscape
Pixel-perfect attention to detail
Deep background in storytelling across multimedia with the ability to scale campaigns from online to offline experiences
Possesses a global perspective and able to scale campaigns into multiple locations around the world
Experience shooting and working within video, understanding and implementation of animation and video production skills
Ability to work independently to troubleshoot technical and process related issues
Fluent in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and others
Illustration, motion graphics, animation, 3D rendering knowledge is a plus
Ability and willingness to travel

Responsibilities

Invent new ideas for branding, advertising, and marketing campaigns and understand the constant changes and fresh approaches to advertising
Have a strong understanding of brand architecture strategy in street fashion/fashion categories, solid design thinking, and multichannel marketing concepts
Ability to analyse trends and keep up with times to evolve and adapt with the latest creative practice
Keep creatives on schedule with goals and timelines for execution of creative projects by managing capacity and efficiency of internal and external creative resources effectively
Be on top of relevant market trends, client needs, expectations, opportunities and constraints of the business as well as shifts in the competitive landscape
Have strong network of senior level relationships and strategic partnerships at major advertising and marketing agencies
Work closely with mutual respect and seamless communication with other creative departments and business units within Hypemaker effectively
Deep experience in hiring, inspiring creative talent and establishing a high creative standard in the Company
Guide creative strategy and conceptual thinking for China campaigns across a variety of channels: print, video, digital, and experiential/events
Oversee and provide creative leads and process by planning, giving guidance to a group of creatives, approve work related by team and work directly with the Brand Partnership team to present and pitch the work
Generate and track new business opportunities, personally building and maintaining deep relationship with key industry players, including client-side marketing executives and ad agencies

Skills

Creative Strategy

Conceptual Thinking

Branding

Advertising Campaigns

Marketing Campaigns

Design Thinking

Multichannel Marketing

Trend Analysis

Team Management

Client Pitching

Business Development

Relationship Management

Hypebeast

E-commerce platform for men's fashion and streetwear

About Hypebeast

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a variety of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle to engage its young, urban audience. HYPEBEAST stands out by featuring limited-edition collaborations and capsule collections, while generating revenue through product sales and advertising. The company's goal is to be the leading destination for men’s fashion and streetwear, delivering both products and insightful content.

None, Hong KongHeadquarters

2005Year Founded

$857KTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Risks

Direct-to-consumer strategies by brands could reduce Hypebeast's e-commerce market share.

Fast fashion's quick turnaround times challenge Hypebeast's exclusive item sales.

Ad-blocking technology may reduce the effectiveness of Hypebeast's advertising revenue stream.

Differentiation

Hypebeast combines e-commerce with editorial content, creating a unique dual business model.

The platform offers exclusive collaborations and limited-edition collections, attracting fashion-forward consumers.

Hypebeast serves a young, urban demographic deeply engaged with contemporary culture and fashion.

Upsides

Increased interest in sustainable fashion boosts demand for eco-friendly streetwear on Hypebeast.

Virtual fashion shows create opportunities for Hypebeast to engage audiences with innovative content.

Collaborations with gaming companies expand Hypebeast's audience and market reach.

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