Copy Director, Business Development at Critical Mass

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, DigitalIndustries

Requirements

8+ years of experience in copy editing and writing, with at least 2 years in a leadership role, preferably within business development and/or marketing
Exceptional writing, editing, proofing, and narrative skills
Exceptional understanding of how copy and narrative can influence new business and marketing
Proven aptitude for quick thinking with acute attention to detail within demanding deadlines
Strong organizational skills to manage multiple projects and deadlines
Ability to thrive in a collaborative, cross-functional, and fast-paced environment
Effective and creative problem-solving skills
A keen enthusiasm for understanding trends, world-class digital experiences, and emerging technologies
Ability to present to clients, inspire teams, and uphold values of being honest, inspired, driven, passionate, real, and equal
Willingness to work from the office a minimum of 3 days a week

Responsibilities

Writing persuasive responses to RFIs, RFPs, and pitch presentations
Developing detailed case studies that showcase the agency's best work for CM and IATs
Contributing to thought leadership articles and editorial content, ensuring they accurately reflect the author’s intent
Collaborating with internal teams (creative, strategy, account, technology, and project management) to align messaging and ensure it is compelling
Editing and proofreading a range of materials to maintain high standards of quality, consistency, and brand voice
Supporting broader marketing communications, including social and event materials
Partnering with all agency departments to tackle projects and drive initiatives forward
Promoting a culture of excellence and accountability
Presenting to clients and inspiring the team

Skills

Copywriting

Editing

Proofreading

Storytelling

RFP Responses

RFI Responses

Case Studies

Thought Leadership

Brand Voice

Project Management

Client Presentations

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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