Uplift

Conversion Optimization Specialist

United Kingdom

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Talent Acquisition, Recruitment, Human Resources, MarketingIndustries

Conversion Rate Optimization (CRO) Specialist

Employment Type: Full-time Location Type: Remote Language: English Department: Marketing Published: 2025-07-16


🚀 About Uplift

Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.


⭐ About Our Client

We're looking for an experienced and analytical "Conversion Rate Optimization (CRO) Specialist" to join their marketing team. You'll play a key role in optimizing the user journey and maximizing conversion on the top of the funnel, from the first click to registration and beyond.


🔑 Key Responsibilities

  • In-depth Post-Click Funnel Analysis:
    • Conduct comprehensive user behavior analysis to identify bottlenecks and churn points from click/pageview to registration and subsequent stages.
    • Utilize analytical tools (including GA4, Hotjar, Amplitude, AppsFlyer) to thoroughly investigate reasons for user drop-offs.
    • Regularly inform stakeholders about critical drop-off points and their presumed causes.
  • Hypothesis Development and Formulation:
    • Generate and propose innovative ideas to improve conversion on landing pages, application and leadgen forms, website, blog and SEO tools, and initial onboarding stages.
    • Formulate clear and measurable experiment designs, including defining hypotheses, key metrics, and expected outcomes.
    • Coordinate hypothesis launches and audience segmentation with stakeholders.
  • A/B Testing Management:
    • Collaborate closely with the development team to prepare and implement alternative versions of landing pages and forms.
    • Set up and launch A/B tests, ensuring their correct execution.
    • Manage AI optimization tools if applicable.
    • Collect, analyze, and interpret A/B test results, drawing conclusions for further optimization.
  • Performance Testing Support:
    • Upon request from stakeholders, promptly adapt landing pages for new offers or traffic segments.
    • Analyze the effectiveness of various advertising bundles (audience + creative + offer + landing page) post-click, identifying the most successful combinations.
    • Actively participate in formulating hypotheses aimed at improving the interaction between creatives, offers, and landing pages.
  • Systematization and Reporting:
    • Maintain a detailed log of all launched tests, recording their results, conclusions, and next steps.
    • Create simple and clear reports or presentations with key findings and optimization recommendations.

🎓 Requirements

  • Experience: 5+ years in CRO, web analytics, or related fields.
  • Technical Skills:
    • Deep understanding of A/B testing principles and CRO methodologies, including AI optimization tools.
    • Advanced proficiency with Google Analytics 4, Hotjar, Amplitude, AppsFlyer, or similar tools.
  • Analytical Abilities:
    • Ability to work with data, identify patterns, and draw informed conclusions.
    • Experience in formulating and validating hypotheses.
  • Soft Skills:
    • Strong communication skills and the ability to interact effectively with various teams (marketing, development).
    • Attention to detail, an analytical mindset, and a proactive approach.

✨ Bonus Points

  • Experience working in FinTech.
  • Understanding of UX/UI fundamentals.
  • Familiarity with data visualization tools (e.g., Tableau, Power BI).

📝 Application Instructions

Please refer to the original job posting for application instructions.

Skills

Conversion Rate Optimization (CRO)
Web Analytics
A/B Testing
AI Optimization Tools
Google Analytics 4 (GA4)
Hotjar
Amplitude
AppsFlyer
Data Analysis
Hypothesis Formulation
User Behavior Analysis
Post-Click Funnel Analysis
Communication Skills

Uplift

Provides travel financing through installment loans

About Uplift

Uplift provides travel financing solutions that allow customers to book their travel experiences now and pay for them over time. This service is designed for travelers who want to manage their expenses by spreading the cost of their trips across several months. Uplift serves individual travelers, families, and travel agencies, integrating its financing options directly into the booking process for a seamless experience. Customers can choose from various payment plans when booking through partner travel providers. Uplift's business model focuses on offering installment loans for travel expenses, generating revenue through interest charges and origination fees. By offering competitive interest rates and flexible payment options, Uplift aims to make travel more accessible and affordable for a wider audience.

Menlo Park, CaliforniaHeadquarters
2014Year Founded
$143.5MTotal Funding
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
201-500Employees

Benefits

Medical, dental, & vision insurance
401(k) plan
Flexible, remote-first work culture
Competitive salary
Pre-IPO stock options
Health & Wellness Perks
Professional Development
Pick-A-Perk: money that can go towards something of your choosing within tuition reimbursement, student loan payment reimbursement, vacation savings account, charitable donations, or home office expenses

Risks

Rising interest rates may deter customers from choosing installment loans.
Increased competition from other BNPL providers could erode Uplift's market share.
Economic downturns could decrease travel spending, affecting Uplift's revenue.

Differentiation

Uplift partners with top travel brands like Sabre and Grupo Xcaret.
Uplift offers personalized, flexible payment options for travel expenses.
Uplift integrates financing solutions directly into the travel booking process.

Upsides

Increased demand for flexible payment options post-pandemic boosts Uplift's market.
Partnerships with major travel brands enhance Uplift's credibility and reach.
Rise of digital nomadism increases demand for travel financing solutions.

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