Conversion Optimization Specialist

United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Talent Acquisition, Recruitment, Human Resources, MarketingIndustries

Requirements

Candidates must possess at least 5 years of experience in CRO, web analytics, or related fields. A deep understanding of A/B testing principles and CRO methodologies, including AI optimization tools, is essential. Advanced proficiency with analytics platforms such as Google Analytics 4, Hotjar, Amplitude, or AppsFlyer is required, along with the ability to analyze data, identify patterns, and formulate hypotheses. Strong communication skills for effective collaboration with marketing and development teams, attention to detail, an analytical mindset, and a proactive approach are also necessary. Experience in FinTech, understanding of UX/UI fundamentals, and familiarity with data visualization tools are considered bonus points.

Responsibilities

The Conversion Rate Optimization Specialist will conduct in-depth post-click funnel analysis to identify user bottlenecks and churn points, utilizing analytical tools to investigate drop-off reasons and reporting critical findings to stakeholders. They will generate and propose innovative ideas to improve conversion rates across various user touchpoints, formulating clear and measurable experiment designs with defined hypotheses and metrics. This role involves close collaboration with the development team to implement A/B tests, managing AI optimization tools, and analyzing test results to drive further optimization. The specialist will also adapt landing pages for new offers, analyze the effectiveness of advertising bundles, and participate in formulating hypotheses to improve creative, offer, and landing page interactions. Maintaining a detailed log of all tests and creating clear reports with key findings and recommendations are also key responsibilities.

Skills

Conversion Rate Optimization (CRO)

Web Analytics

A/B Testing

AI Optimization Tools

Google Analytics 4 (GA4)

Hotjar

Amplitude

AppsFlyer

Data Analysis

Hypothesis Formulation

User Behavior Analysis

Post-Click Funnel Analysis

Communication Skills

Uplift

Provides travel financing through installment loans

About Uplift

Uplift provides travel financing solutions that allow customers to book their travel experiences now and pay for them over time. This service is designed for travelers who want to manage their expenses by spreading the cost of their trips across several months. Uplift serves individual travelers, families, and travel agencies, integrating its financing options directly into the booking process for a seamless experience. Customers can choose from various payment plans when booking through partner travel providers. Uplift's business model focuses on offering installment loans for travel expenses, generating revenue through interest charges and origination fees. By offering competitive interest rates and flexible payment options, Uplift aims to make travel more accessible and affordable for a wider audience.

Menlo Park, CaliforniaHeadquarters

2014Year Founded

$143.5MTotal Funding

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees