Newsela

Contractor: AI Automation Lead

Manaus, Amazonas, Brazil

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Education TechnologyIndustries

AI Automation Lead (Contractor)

Employment Type: Contractor

Location Type: Remote (LATAM - Argentina or Mexico)

Position Overview

Newsela is seeking a highly driven and technically fluent AI Automation Lead based in LATAM to help us streamline and scale our Sales and Customer Success operations using AI. In this hybrid role, you’ll act as both prompt engineer and AI product owner — identifying high-impact automation opportunities, building them using Gemini + Google Workspace and other AI tools, and deploying solutions that save our GTM teams time and money.

Scope of Services

  • Report into Revenue Operations and work cross-functionally with Sales, Customer Success, Data, and Marketing teams to help Newsela reduce costs and increase GTM productivity through practical AI.
  • Identify and prioritize CS and Sales workflows that can be automated with AI (e.g., individual customer analysis, email outreach and follow-up, lead generation and qualification).
  • Design and build prompt-driven tools using Gemini, Google Sheets, Docs, Gmail, and Slides to build reusable templates, prompt libraries, and internal documentation.
  • Utilize AI capabilities in Salesforce, Gainsight, Gong, and other GTM tools to feed into Gemini tools and prompts.
  • Collaborate with RevOps to measure time savings and business impact.
  • In collaboration with our Enablement team, train internal users (CSMs, AEs, Sales Enablement) on using AI tools effectively.
  • Stay up to date on AI capabilities in Gemini, ChatGPT, Claude, and similar tools.

Skills & Experience

  • Fluent in English (written and spoken).
  • Deep experience building workflows with Gemini for Workspace or GPT-4.
  • Strong Google Workspace expertise (Sheets, Docs, Slides automation).
  • Comfortable working with Salesforce, Gainsight, and Gong automation and reporting.
  • Structured thinker with a product mindset — can scope a use case and execute independently.
  • (Bonus) Familiarity with Zapier, Apps Script, or Python for light automation.
  • (Bonus) Previous experience in a SaaS, EdTech, or GTM team.

Application Instructions

  • #LI-Remote

Company Information

  • Newsela is seeking a highly driven and technically fluent AI Automation Lead based in LATAM to help us streamline and scale our Sales and Customer Success operations using AI.

Note: Given the nature of the contract, this role will not be eligible to participate in company-sponsored benefits.

Skills

AI Automation
Prompt Engineering
Gemini
Google Workspace (Sheets, Docs, Slides, Gmail)
Salesforce
Gainsight
Gong
AI tools (ChatGPT, Claude)
Workflow Automation
Google Apps Script
Python
Zapier

Newsela

Provides tailored educational content for K-12

About Newsela

Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.

New York City, New YorkHeadquarters
2013Year Founded
$167.5MTotal Funding
SERIES_DCompany Stage
EducationIndustries
201-500Employees

Benefits

Medical, dental, & vision insurance
Pet insurance
Work from home
Parental leave
Flexible PTO
Inclusive experiences
Professional development

Risks

Partnerships with controversial content providers may lead to backlash and affect market reach.
Recent layoffs could indicate financial instability or restructuring challenges.
New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.

Differentiation

Newsela offers content at five reading levels, catering to diverse student needs.
The platform integrates with Learning Management Systems for seamless educational content delivery.
Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.

Upsides

Increased demand for personalized learning tools boosts Newsela's growth potential.
The acquisition of Formative enhances Newsela's real-time assessment capabilities.
Hybrid learning models increase demand for Newsela's flexible digital content.

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