Content Marketing Lead at Paraform

San Francisco, California, United States

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$120,000 – $160,000Compensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Recruiting, StartupsIndustries

Requirements

1–5 years of experience in content marketing for startups (open to marketing generalists)
Experience building repeatable, consistent content engines that drive growth
Comfortable working independently, prioritizing ruthlessly, and thinking big
Ability to manage external contractors and creatives (writers, designers, video editors, etc.)
Humility and curiosity (feedback is a gift and learning is life’s greatest joy; low egos)
High standards (don’t ship work that doesn’t hit the bar; brand is everything)
Commitment to being in office 5 days a week in Jackson Square, San Francisco

Responsibilities

End-to-end content creation: Own and execute content strategy across blogs, social (LinkedIn and X), email, and video; comfortable designing assets (Figma, Canva) and editing videos (CapCut, Descript, Final Cut Pro or similar)
Narrative building: Work with founders, marketing leadership, and customers to craft stories articulating Paraform’s mission, value, and impact
Content distribution: Own distribution across LinkedIn, X, email, and other channels to ensure right stories reach right audiences
Speak with customers: Interview customers and recruiters to bring out their best stories
Think in terms of business outcomes: Collaborate with sales, product, and operations to set clear goals
Protect our voice: Obsess over every word in writing
Bring ideas to the table: Drive content vision by proposing narratives, experimenting with formats, and identifying what moves the needle
Build the foundation: Set up systems, processes, and editorial calendar for future hires

Skills

Key technologies and capabilities for this role

Content MarketingContent StrategyCopywritingBlog WritingSocial Media MarketingLinkedInTwitterEmail MarketingVideo ContentStorytellingManaging Contractors

Questions & Answers

Common questions about this position

What is the salary range for the Content Marketing Lead position?

The salary range is $120K - $160K.

Is this role remote or onsite, and where is the office located?

This is an onsite role requiring commitment to being in the office 5 days a week in Jackson Square in San Francisco.

What skills and experience are required for this role?

Required experience includes 1–5 years in content marketing for startups, building repeatable content engines that drive growth, managing external contractors, and skills in end-to-end content creation like designing in Figma/Canva and video editing in CapCut/Descript/Final Cut Pro.

What is the company culture like at Paraform?

The culture emphasizes humility and curiosity, low egos, high standards, treating feedback as a gift, and obsessing over brand quality.

What makes a strong candidate for this Content Marketing Lead role?

Strong candidates treat writing like art, turn abstract concepts into clear narratives, have a bias toward action, work independently with ruthless prioritization, think big, and demonstrate high ownership in a scrappy environment.

Paraform

Referral platform for tech startup recruitment

About Paraform

Paraform is a platform that enables individuals to become recruiters by utilizing their personal and professional networks. It focuses on the tech startup market, catering to both individuals looking to earn extra income through candidate referrals and startups seeking to hire skilled talent. Users can browse open roles at various startups and refer candidates using a unique link. If the candidate is hired, the referrer receives a monetary reward. Paraform charges companies a fee to post job openings and offers referral bounties, ensuring a transparent and user-friendly experience. This approach helps startups find quality candidates while providing individuals with a way to earn money through their networks. Paraform stands out in the competitive recruitment industry by simplifying the hiring process and making it accessible for anyone to participate.

San Francisco, CaliforniaHeadquarters

2023Year Founded

$4.9MTotal Funding

SEEDCompany Stage

Consulting, Consumer SoftwareIndustries

51-200Employees

Risks

AI-driven platforms may reduce the need for human recruiters, increasing competition.

Global talent pools from remote work may lessen local recruiter network effectiveness.

Economic uncertainty could lead to reduced hiring budgets, impacting recruitment demand.

Differentiation

Paraform leverages displaced recruiters, offering a unique talent pool for startups.

The platform transforms anyone into a recruiter, expanding recruitment capabilities.

Paraform's transparent, user-friendly model attracts both freelance and full-time recruiters.

Upsides

Increased demand for remote recruitment solutions expands Paraform's market reach.

Growing gig economy interest aligns with Paraform's referral-based earning model.

Surge in tech startup funding boosts demand for Paraform's recruitment services.

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