Aven

Consumer Go-To-Market (GTM)

Campbell, California, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, Consumer Software, FintechIndustries

Requirements

Candidates should possess a Bachelor's degree in Computer Science, Symbolic Systems, Mathematics, Computer/Electrical Engineering, or a similar field. Experience in gaming, finance, e-commerce, or politics is a major plus. A proven track record in developing go-to-market strategies through various paid advertising channels, along with strong organizational and project management skills, is essential. Candidates must demonstrate a unique blend of analytical and creative skills, with the ability to interpret data and derive actionable insights. Experience with startups is also a plus.

Responsibilities

The Consumer Go-To-Market (GTM) Manager will be deeply involved in defining and launching new products and features to maximize growth. They will decide on the Go-To-Market plan for new products and execute it across various channels. This role includes managing a $10 million annual marketing budget, planning, forecasting, and conducting return-on-investment assessments. The GTM Manager will scale and optimize SEM and affiliate-marketing strategies to drive cardholder growth, create and implement a marketing plan aligned with business objectives, and use data analytics for decision making. They will ensure consistent messaging aligned with the brand, write creative briefs, and build strong relationships with new and existing partners.

Skills

Go-To-Market Strategy
Digital Acquisition
Paid Advertising
Web Advertising
Video Advertising
SEM
Affiliate Marketing
Referral Marketing
Social Media Marketing
TikTok Marketing
Instagram Marketing
Facebook Marketing
Data Analysis
Strategic Direction
Project Management
Analytical Skills
Creative Skills

Aven

Web-based solutions with security focus

About Aven

Aven provides web-based solutions with a strong focus on security and data protection. The company utilizes JavaScript technology to enhance the functionality of its platform, which suggests that it offers interactive and dynamic web services. Aven also employs Cloudflare's challenge-platform, indicating a commitment to safeguarding its website from malicious traffic and ensuring the security of its users' data. Unlike many competitors, Aven's emphasis on security may attract clients who prioritize data protection in their online activities. The goal of Aven is likely to deliver reliable and secure web solutions that meet the needs of its users.

Key Metrics

San Francisco, CaliforniaHeadquarters
2019Year Founded
$138.1MTotal Funding
SERIES_DCompany Stage
Enterprise Software, CybersecurityIndustries
51-200Employees

Benefits

Company equity
Remote friendly
Medical, vision, & dental insurance
PTO
Parental leave
Aven Card

Risks

Aven faces a class action lawsuit over a July 2023 data breach.
Rising interest rates could reduce demand for Aven's HELOC Card.
Increased competition from similar fintech products could erode Aven's market share.

Differentiation

Aven offers the world's first home equity-backed credit card.
The Aven HELOC Card combines credit card convenience with home equity benefits.
Aven's product provides lower interest rates than standard credit cards.

Upsides

Aven reached unicorn status with a $142 million Series D funding in July 2024.
The company has issued over $1.5 billion in credit lines since 2022.
Aven has saved customers over $100 million in interest payments to date.

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