Commercialization Manager at Stanley Black & Decker

Mississauga, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing, Consumer GoodsIndustries

Requirements

College or University graduate, preferably with Business or Marketing background
Minimum 3-5 years' experience as a marketing professional, demonstrating increasing levels of responsibility
Experience with campaign & promotion development & execution
Worked closely supporting sales in a similar role (asset)
Strong product knowledge
Demonstrated project management experience
Strong communication skills - verbal and written
Strong analytical and problem solving skills
Excellent presentation skills in multiple formats
Strong computer skills including Microsoft Office Suite
Creative-thinker with the ability to provide solutions that meet customer needs
Detail-oriented with the ability to work independently or collaboratively as part of a team

Responsibilities

P&L Strategic Business Unit responsibility: Sales, Margins, Expenses & Operating Income
Develop and implement (3) Year Strategic Plan, Forecast Annual Budget’s (FAB), line reviews, channel and account specific business plans to drive sales and profit growth
Customize the execution of national (brand, product, customer experience) plans
Manage relationships with internal and external creative teams, agencies and vendors to develop integrated custom communication materials
Financial measurement / tracking for Business reviews and FAB process
Marketing Management including SAP SKU structuring, forecasting, asset management, service level analysis and Canadian derivative model execution
Create and implement innovative new product launches
Key point of contact with US and Global Marketing Teams
Co-develop product launch plans with US Marketing and Canadian Sales Teams
Co-ordinate promotional product launches (bonus packs/merchandisers etc)
Educate sales and customers on emerging trends and how solutions are applied to maximize benefit
Provide product knowledge to Sales Force and in key account presentations
Communicate marketing activities to other departments on a regular basis to ensure integration and support for programs and initiatives
Lead growth in portfolio, focused on new product launches, competitive information, market share data, new product pricing and maintenance of price lists

Skills

P&L Management

Strategic Planning

Forecasting

SAP

Product Launches

Market Analysis

Pricing Strategy

Competitive Intelligence

Budgeting

Marketing Management

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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