[Remote] Category Manager - Club and Value at The Coca-Cola Company

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beverages, Sports Nutrition, RetailIndustries

Requirements

The Category Manager role requires a strong understanding of category management principles and experience working with large format retailers such as Sam's Club, BJ's, Costco, Dollar General, Family Dollar, and Dollar Tree. Candidates should be proficient in using various insights tools including scan consumption, shopper panel data, depletions, and assortment/planogram software. Experience in leading teams and providing coaching for professional development is also necessary.

Responsibilities

The Category Manager will lead the channel-specific selling strategy and category management for BODYARMOR, providing fact-based insights to influence decision-making with national and regional retail partners. Responsibilities include preparing for and participating in annual line reviews and objective-setting meetings, developing data-driven recommendations for assortment optimization and planograms, and presenting these findings to retailers. The role also involves analyzing key customer performance, identifying execution gaps, evaluating promotional effectiveness, and uncovering pricing and promotional opportunities to maximize brand sales. Additionally, the Category Manager will lead and mentor a team of associate managers and analysts, and train the sales force on advanced analytics.

Skills

Category Management

Sales Strategy

Data Analysis

Retail Insights

Line Reviews

Customer Relationship Management

Microsoft Excel

Presentation Development

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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