Category Manager, Whole Foods

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Consumer Goods, Food & BeverageIndustries

Requirements

Candidates must possess a Bachelor's degree in business or a related field, with 6-8+ years of experience in Consumer Packaged Goods Category Management and at least 3 years of direct experience with Whole Foods. Expertise in WFM Nielsen portals and the Microsoft Suite (Outlook, Slack) is essential, along with experience in planogram drawing software and both scan and panel data. Exceptional organizational, communication, time management, and analytical skills are required, as is a growth mindset and a passion for advancing childhood nutrition.

Responsibilities

The Category Manager will collaborate with Whole Foods Category Merchants to provide strategic business insights, design analyses for category reviews, and generate quarterly category performance updates. Key duties include conducting recurring analyses on assortment, incrementality, shopper behavior, pricing, and promotions, and presenting these findings to Whole Foods leadership. The role involves attending business reviews, kick-off meetings, and innovation sessions, as well as performing store visits to assess competitive sets and merchandising. Responsibilities also include developing category analytics to inform planogram design, suggesting improvements to common planograms, leveraging market structure insights for flow and adjacencies, and maximizing revenue volume while limiting cannibalization through assortment studies. The Category Manager will also engage with omni sales and shopper data, provide promotional analytics, and support exclusive brand analytics.

Skills

Retail Sales Category Management

Whole Foods Market knowledge

Data Analysis

Strategic Thinking

Excel

PowerPoint

Assortment Analysis

Shopper Behavior Analysis

Pricing Analysis

Promotion Analysis

Business Reporting

Category Growth Strategies

Once Upon A Farm

Organic meals and snacks for children

About Once Upon A Farm

Once Upon a Farm provides organic meals and snacks specifically designed for babies, toddlers, and young children. Their products include refrigerated pouches, oat bars, and frozen meals, which are delivered directly to customers' homes through a subscription service. This allows parents to customize their orders based on their children's needs. The company stands out from competitors by emphasizing organic farming practices and clean label certifications, which means their products have minimal exposure to pesticides and harmful chemicals. Once Upon a Farm's goal is to support healthy eating habits during the crucial first 1,000 days of a child's life, helping to develop their palate, reduce picky eating, and promote overall health and well-being.

Berkeley, CaliforniaHeadquarters

2015Year Founded

$82.8MTotal Funding

SERIES_DCompany Stage

Food & Agriculture, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Remote Work Options

Paid Volunteer Time

Paid Time Off to fulfill civic responsibilities

Flexible Spending Account/Flexible Spending Account

Employee Assistance Program

Paid Parental Leave

Monthly Cell and Internet Stipend

Employee Discounts

Annual Bonus

New Hire Remote Life Stipend

Wellness Program

Risks

Increased competition in the organic baby food market may impact market share.

Rising costs of organic ingredients could affect pricing strategies and profitability.

Economic downturns may reduce consumer spending on premium subscription services.

Differentiation

Once Upon a Farm offers cold-pressed, organic snacks for children, ensuring freshness.

Their subscription model provides convenience and customization for health-conscious parents.

Partnerships with regenerative farms emphasize sustainability and high-quality ingredient sourcing.

Upsides

Expansion into pantry snacks broadens their product range and market reach.

Collaborations with lifestyle brands enhance visibility and attract new customer segments.

Growing demand for clean label products aligns with their organic, non-GMO offerings.

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