[Remote] Category Manager, Whole Foods at Once Upon A Farm

The Category Manager will collaborate with Whole Foods Category Merchants to provide strategic business insights, design analyses for category reviews, and generate quarterly category performance updates. Key duties include conducting recurring analyses on assortment, incrementality, shopper behavior, pricing, and promotions, and presenting these findings to Whole Foods leadership. The role involves attending business reviews, kick-off meetings, and innovation sessions, as well as performing store visits to assess competitive sets and merchandising. Responsibilities also include developing category analytics to inform planogram design, suggesting improvements to common planograms, leveraging market structure insights for flow and adjacencies, and maximizing revenue volume while limiting cannibalization through assortment studies. The Category Manager will also engage with omni sales and shopper data, provide promotional analytics, and support exclusive brand analytics.