Growth Marketing Manager - Campaigns
BazaarvoiceFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates must have hands-on experience with ad management platforms such as Meta Business Manager, Google Ads, and programmatic DSPs. A data-driven approach to campaign execution, optimization, and automation is essential, along with a strategic mindset, strong analytical skills, and technical expertise. Experience leveraging website behavior data and offline conversion files for optimization is required. Familiarity with GDPR, CCPA, and other data privacy regulations is necessary.
The Campaign Engineer will be responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. This includes leveraging automated platforms for localization, geo-targeting, and dynamic optimization of cross-channel campaigns. Duties involve monitoring campaign performance daily, tracking key metrics, analyzing real-time data to maximize ROI, and executing tactical optimizations such as budget reallocation and bid adjustments. The role also includes hands-on campaign setup and launch across various digital channels, configuring technical aspects like audience mapping and creative rotations, and implementing A/B and multivariate testing frameworks. Additionally, the engineer will manage data integrations for accurate audience targeting and ensure compliance with data privacy regulations.
Blockchain-based digital certificates for art authentication
Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.