Verisart

Campaign Engineer (Remote)

San Antonio, Texas, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Data & Analytics, BiotechnologyIndustries

Requirements

Candidates must have hands-on experience with ad management platforms such as Meta Business Manager, Google Ads, and programmatic DSPs. A data-driven approach to campaign execution, optimization, and automation is essential, along with a strategic mindset, strong analytical skills, and technical expertise. Experience leveraging website behavior data and offline conversion files for optimization is required. Familiarity with GDPR, CCPA, and other data privacy regulations is necessary.

Responsibilities

The Campaign Engineer will be responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. This includes leveraging automated platforms for localization, geo-targeting, and dynamic optimization of cross-channel campaigns. Duties involve monitoring campaign performance daily, tracking key metrics, analyzing real-time data to maximize ROI, and executing tactical optimizations such as budget reallocation and bid adjustments. The role also includes hands-on campaign setup and launch across various digital channels, configuring technical aspects like audience mapping and creative rotations, and implementing A/B and multivariate testing frameworks. Additionally, the engineer will manage data integrations for accurate audience targeting and ensure compliance with data privacy regulations.

Skills

Campaign Management
Digital Marketing
Meta Business Manager
Google Ads
Programmatic DSPs
Data Analysis
Optimization
Automation
Data Privacy
Cross-functional Collaboration

Verisart

Blockchain-based digital certificates for art authentication

About Verisart

Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.

Los Angeles, CaliforniaHeadquarters
2015Year Founded
$4.9MTotal Funding
CONVERTIBLECompany Stage
Crypto & Web3, Consumer GoodsIndustries
1-10Employees

Risks

Blockchain technology evolution may outpace Verisart's current platform capabilities.
Growing competitors like OpenSea could dilute Verisart's market share.
Cryptocurrency market volatility affects Verisart's revenue stability.

Differentiation

Verisart offers patented NFT minting and certification since 2015.
The platform allows creators to choose their blockchain and create smart contracts.
Verisart integrates COA for verifying authenticity of digital and physical art.

Upsides

Increased interest in fractional ownership boosts Verisart's fractionalized NFT offerings.
AI-generated art demand aligns with Verisart's authentication capabilities.
Digital art exhibitions increase need for Verisart's digital certification services.

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