Business Development Manager, e-Commerce at The Walt Disney Company

Shanghai, Shanghai, China

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

e-Commerce, EntertainmentIndustries

Develop and implement Douyin channel strategy
Forecast and execute key sales initiatives
Collaborate with internal teams (Marketing, Distribution Marketing, CPA, RMA, etc.) to execute Douyin channel business
Complete Douyin business planning, communication cadence, product planning, traffic consolidation, and ensure effective traffic leverage for sales
Manage DP (Douyin Partner) relationships to ensure strong rapport and long-term partnerships
Oversee account acquisition, retention, and expansion programs within corporate, social, and association markets
Maintain product line relevance and generate demand from target audiences
Manage DP performance regarding project timelines, budget, and legal/financial procedures
Champion the management of Douyin and DP operators
Develop and implement annual plans for Douyin business development, including tickets and hotel room sales, as well as campaign-driven sales
Direct and indirect reports in planning and execution of Douyin campaign projects
Establish sales targets by stages to measure regular sales/campaign performance
Manage livestreaming and content creation projects
Facilitate cross-departmental communication
Drive growth within the China Direct-to-Consumer (DTC) market
Build processes and capabilities in content production, live streaming, and KOL (Key Opinion Leader) management to support Douyin business growth