Business Development Manager, e-Commerce at The Walt Disney Company

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

e-Commerce, EntertainmentIndustries

Requirements

In-depth understanding of the Douyin (TikTok) market trend
Capability of managing Douyin partners
Effective collaboration with internal and external stakeholders
Strong communication and interpersonal skills
Project management experience
Budget planning and management skills

Responsibilities

Develop and implement Douyin channel strategy
Forecast and execute key sales initiatives
Collaborate with internal teams (Marketing, Distribution Marketing, CPA, RMA, etc.) to execute Douyin channel business
Complete Douyin business planning, communication cadence, product planning, traffic consolidation, and ensure effective traffic leverage for sales
Manage DP (Douyin Partner) relationships to ensure strong rapport and long-term partnerships
Oversee account acquisition, retention, and expansion programs within corporate, social, and association markets
Maintain product line relevance and generate demand from target audiences
Manage DP performance regarding project timelines, budget, and legal/financial procedures
Champion the management of Douyin and DP operators
Develop and implement annual plans for Douyin business development, including tickets and hotel room sales, as well as campaign-driven sales
Direct and indirect reports in planning and execution of Douyin campaign projects
Establish sales targets by stages to measure regular sales/campaign performance
Manage livestreaming and content creation projects
Facilitate cross-departmental communication
Drive growth within the China Direct-to-Consumer (DTC) market
Build processes and capabilities in content production, live streaming, and KOL (Key Opinion Leader) management to support Douyin business growth

Skills

Key technologies and capabilities for this role

DouyinTikTokLivestreamingContent CreationProject ManagementBudget ManagementKOL ManagementStakeholder Collaboration

Questions & Answers

Common questions about this position

What is the location or work arrangement for this role?

This information is not specified in the job description.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills are required for the Business Development Manager role?

Required skills include in-depth understanding of Douyin (TikTok) market trends, capability to manage Douyin partners, effective collaboration with stakeholders, strong communication and interpersonal skills, project management experience, and budget planning and management skills.

What does the team structure look like for this position?

The role involves close collaboration with internal teams such as Marketing, Distribution Marketing, CPA, and RMA, and includes directing and indirect reports in planning and execution of Douyin campaign projects.

How can I make my application stand out for this role?

Highlight your in-depth knowledge of Douyin market trends, experience managing partners and budgets, strong project management skills, and proven ability to collaborate across teams, especially in e-commerce or social media platforms.