Responsibilities

The Business Development Associate will be responsible for lead generation through online research, social media, and networking events, maintaining and updating lead databases, performing list scrubbing and contact scrubbing, assisting in the planning and execution of outbound marketing campaigns, tracking and reporting on campaign performance, conducting market research on industry trends and competitor offerings, and collaborating with the sales and marketing teams to align strategies and share insights. They will also generate regular reports on lead generation activities and present findings to management.