Brand Strategist - China at thatgamecompany

Shanghai, Shanghai, China

thatgamecompany Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, EntertainmentIndustries

Skills

Key technologies and capabilities for this role

brand planningmarket researchuser operationpublic relationssocial mediaBilibiliXiaohongshuWeibolive streamingoffline activitiescross-team collaborationmetricscampaign impactgame launchcontent-based games

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite position.

What is the salary for the Brand Strategist role?

This information is not specified in the job description.

What key skills and experience are required for this position?

Candidates need over 5 years of experience in market brand planning at a research and development-oriented publishing company, experience leading brand teams for high-rated content-based games, strong user operation skills, deep knowledge of Chinese social media platforms like Bilibili and Weibo, and excellent cross-team collaboration.

What is the company culture like at thatgamecompany?

This information is not specified in the job description.

What makes a strong candidate for this Brand Strategist role?

A strong candidate has over 5 years in market brand planning at an R&D-oriented publishing company, has independently led successful launches of high-rated games, excels in user operations and Chinese social media, and demonstrates proactive collaboration in multi-task environments.

thatgamecompany

Develops visually stunning, emotionally engaging games

About thatgamecompany

thatgamecompany develops video games that focus on exploration, beauty, and emotional connection. Their games, such as "Sky: Children of the Light," "Journey," "Flower," and "Flow," are designed to be visually stunning and accessible to a wide audience, including casual gamers and families. The gameplay emphasizes shared experiences and emotional resonance, making them appealing to players looking for more than just entertainment. Unlike many competitors, thatgamecompany prioritizes artistic quality and emotional depth in their games, fostering a collaborative and experimental work environment that encourages innovation. Their goal is to create unique gaming experiences that resonate with players on a deeper level.

Santa Monica, CaliforniaHeadquarters
2006Year Founded
$190.8MTotal Funding
LATE_VCCompany Stage
Entertainment, GamingIndustries
51-200Employees

Risks

Increased competition from indie developers focusing on similar game styles.
Subscription-based gaming services may impact premium game sales.
Regulatory scrutiny over in-app purchases could affect revenue models.

Differentiation

thatgamecompany creates visually stunning and emotionally engaging games.
Their games emphasize exploration, beauty, and emotional connection.
They focus on inclusivity and shared experiences in gaming.

Upsides

Increased interest in cozy, emotionally engaging games boosts their market potential.
Cloud gaming platforms offer new distribution channels for broader audience reach.
Cross-platform play trends enhance appeal by allowing seamless experiences across devices.

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