Brand Partnerships Director at Hypebeast

Hong Kong

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, Beauty, Retail, Lifestyle, MediaIndustries

Requirements

8+ years of experience in brand partnerships, creative sales, or media/agency business development
Fluent in Cantonese and English (listening and speaking) and solid written English for reports, decks, and email communications; conversational Mandarin is preferred
Active and trusted network within GBA’s fashion, beauty, retail, and lifestyle industries
Strong understanding of integrated campaign sales and content-driven marketing
Proven track record of meeting/exceeding sales targets and managing high-level accounts
Excellent communication, presentation, and strategic storytelling skills
Entrepreneurial spirit, strong self-management, and a passion for cultural relevance

Responsibilities

Lead Generation & New Business - Proactively identify and develop new client opportunities with brands and agencies, particularly in fashion, retail, beauty, and lifestyle
360° Creative Sales - Sell full-service creative partnerships — including strategy, branded content, influencer activations, social and digital media, events, and production
Sales Ownership - Manage the entire sales cycle: prospecting, pitch development, proposal writing, negotiation, and deal closing
Client Relationship Building - Maintain and grow relationships with senior-level stakeholders, serving as a strategic advisor and cultural consultant
Internal Collaboration - Work closely with Creative, Strategy, and Client Servicing teams to shape and deliver campaigns that are insight-driven, relevant, and high impact
Market & Cultural Intelligence - Stay ahead of market trends, client needs, cultural shifts, and competitor movements to identify new opportunities and sharpen your strategic approach
Brand Representation - Act as the face of Hypebeast and Hypemaker in the GBA market — representing our unique capabilities in meetings, industry events, and the wider client community

Skills

Key technologies and capabilities for this role

Lead GenerationNew Business DevelopmentCreative SalesPitch DevelopmentProposal WritingNegotiationDeal ClosingClient Relationship ManagementBranded ContentInfluencer StrategySocial MediaEventsCreative Production

Questions & Answers

Common questions about this position

What experience is required for the Brand Partnerships Director role?

Candidates need 8+ years of experience in brand partnerships, creative sales, or media/agency business development, along with a strong understanding of integrated campaign sales and content-driven marketing.

What language skills are needed for this position?

Fluency in Cantonese and English (listening and speaking) is required, with solid written English for reports, decks, and emails; conversational Mandarin is preferred.

Is this role remote or based in a specific location?

The role is based in Hong Kong, with a focus on the GBA market.

What kind of network does a strong candidate need?

An active and trusted network within GBA’s fashion, beauty, retail, and lifestyle industries is essential.

What is the salary or compensation for this position?

This information is not specified in the job description.

Hypebeast

E-commerce platform for men's fashion and streetwear

About Hypebeast

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a variety of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle to engage its young, urban audience. HYPEBEAST stands out by featuring limited-edition collaborations and capsule collections, while generating revenue through product sales and advertising. The company's goal is to be the leading destination for men’s fashion and streetwear, delivering both products and insightful content.

None, Hong KongHeadquarters

2005Year Founded

$857KTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Risks

Direct-to-consumer strategies by brands could reduce Hypebeast's e-commerce market share.

Fast fashion's quick turnaround times challenge Hypebeast's exclusive item sales.

Ad-blocking technology may reduce the effectiveness of Hypebeast's advertising revenue stream.

Differentiation

Hypebeast combines e-commerce with editorial content, creating a unique dual business model.

The platform offers exclusive collaborations and limited-edition collections, attracting fashion-forward consumers.

Hypebeast serves a young, urban demographic deeply engaged with contemporary culture and fashion.

Upsides

Increased interest in sustainable fashion boosts demand for eco-friendly streetwear on Hypebeast.

Virtual fashion shows create opportunities for Hypebeast to engage audiences with innovative content.

Collaborations with gaming companies expand Hypebeast's audience and market reach.

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