Brand Marketer
PhantomSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketplace, Marketing, BiotechnologyIndustries
Requirements
The Brand Marketing Lead should possess 5+ years of experience in brand marketing or integrated marketing, preferably in brand-led or high-growth B2B tech companies. A strong track record of managing brand strategy and campaign development from insight to execution is required, along with a deep understanding of brand positioning, audience segmentation, and full-funnel marketing. Experience managing integrated marketing campaigns across various channels and exceptional creative judgment are also necessary.
Responsibilities
This role involves activating and operationalizing Upwork’s brand strategy across new business segments, developing positioning and messaging, partnering with design and content teams to scale the brand identity, developing integrated campaigns to drive category growth and customer engagement, leading cross-functional briefings and planning meetings, collaborating with creative teams and agency partners, analyzing campaign performance and market insights, monitoring brand health, and staying attuned to market trends and audience needs to ensure the brand remains modern and culturally relevant.
Skills
Brand Marketing
Messaging
Campaign Development
Audience Segmentation
Go-to-market strategy
Brand Strategy
Cross-functional Collaboration
Upwork
Online platform connecting freelancers and clients
About Upwork
Upwork connects freelancers with clients looking for various services in the gig economy, which focuses on short-term contracts instead of permanent jobs. The platform allows freelancers to create profiles that showcase their skills, while clients can post job listings for specific projects. Freelancers bid on these projects, and clients choose the best candidates based on proposals and reviews. Upwork earns revenue through service fees charged to freelancers based on their earnings, with a tiered structure that rewards long-term client relationships. The platform also offers premium memberships and additional services for enhanced visibility and access to job listings. Upwork provides tools for time tracking, invoicing, and project management, making it easier for both freelancers and clients to manage their work and payments. The goal of Upwork is to facilitate successful project completion by bridging the gap between freelancers and clients.
Key Metrics
San Francisco, CaliforniaHeadquarters
2015Year Founded
$143.8MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
10,001+Employees