Brand Marketing Director at Ironclad

San Francisco, California, United States

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$220,000 – $260,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, LegalTechIndustries

Requirements

Exceptional Writing Skills: Master wordsmith who can craft everything from snappy social media posts to in-depth thought leadership articles that captivate and inform
Powerful Storytelling: Strong creative instincts for content, with the ability to brief and collaborate with designers, videographers, and creative teams to produce breakthrough work
Cross-Functional Leadership: Demonstrated ability to influence and collaborate across departments without direct authority, building brand champions throughout the organization
Innovation Mindset: Natural experimenter who stays curious about new platforms

Responsibilities

Partner closely with VP Brand Marketing to evolve Ironclad’s global brand strategy, architecture, brand voice and messaging
Monitor and manage brand awareness and perception
Partner cross-functionally to align brand strategy with product roadmap & business goals
Own corporate-level audience and market insights
Create perception-shifting content that goes beyond traditional campaigns, including video, written content, social media, podcasts, and emerging formats that capture attention and drive engagement
Lead our social media team & strategy across platforms, with particular focus on engaging, standout creative that drives conversations
Partner with communications to drive executive thought leadership and earned media coverage
Collaborate with growth marketing and PMM to infuse brand storytelling into product launches, events, campaigns, and pipeline-driving initiatives
Work with recruiting and HR to strengthen Ironclad’s talent brand - ensuring consistency across candidate touchpoints and reinforcing Ironclad’s AI leadership
Champion customer storytelling that highlights impact and builds trust with enterprise audiences

Skills

Key technologies and capabilities for this role

Brand StrategyStorytellingCreative ContentCampaign ManagementSocial Media MarketingThought LeadershipTalent Branding

Questions & Answers

Common questions about this position

What is the salary range for the Brand Marketing Director position?

The salary range is $220K - $260K.

Is this role remote or hybrid?

The position is hybrid.

What are the key responsibilities for this role?

Key responsibilities include owning brand strategy and positioning, leading creative content and social media excellence, and partnering cross-functionally for brand activation.

What is the company culture like at Ironclad?

Ironclad is recognized as a Fortune Great Place to Work six years running, one of Fast Company’s Most Innovative Workplaces, and named to Forbes’ AI 50 and Business Insider’s list of Companies to Bet Your Career On.

What makes a strong candidate for this Brand Marketing Director role?

A visionary leader who can own strategy, storytelling, and creative content, turn complex ideas into compelling stories, experiment with new approaches, and build a standout brand as the AI category leader.

Ironclad

Digital platform for automating contract management

About Ironclad

Ironclad is a digital contracting platform that simplifies and automates the entire contract lifecycle for legal teams in large enterprises and fast-growing companies. The platform allows users to create, automate, and track contracts in a straightforward manner, making it easier for legal departments to handle high-volume contracts efficiently. Unlike traditional contract management systems, Ironclad's user-friendly interface reduces complexity and enhances collaboration within legal teams, enabling them to focus on business growth. The company operates on a subscription-based model, offering various tiers that cater to different business needs, ensuring a steady income stream while providing ongoing support and updates. Ironclad's goal is to transform contract management by streamlining processes and improving connectivity within legal departments.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$325MTotal Funding

SERIES_ECompany Stage

Enterprise Software, LegalIndustries

501-1,000Employees

Benefits

Network of mentors - Receive mentorship from our world-class network of mentors, including founders, salespeople, marketers, engineers, and designers.

Health & wellness - Great health care insurance, monthly fitness reimbursement, and seasonal activities like yoga, surfing, and hikes with our dogs are just some of the ways we help take care of employee health and wellness.

Company retreats - Twice yearly, we retreat to local spots like Tahoe or Wine Country for our company off-sites.

Team events - We bond outside of work over games, happy hours, concerts, and more.

Risks

AI accuracy and security concerns may challenge the adoption of Ironclad's Jurist assistant.

Expansion into enterprise markets increases competition with established players like Bloomberg Law.

Integration with systems like NetSuite may face technical challenges requiring significant resources.

Differentiation

Ironclad automates contract workflows, reducing inefficiencies in traditional contract management systems.

The platform's user-friendly design accelerates high-volume contracts and enhances legal team collaboration.

Ironclad's AI-powered assistant, Jurist, offers real-time legal document editing and transparency.

Upsides

Integration with NetSuite and Salesforce enhances platform interoperability for enterprise clients.

The launch of Ironclad Jurist positions the company as a leader in AI-driven legal tech.

Strategic alliances, like with KPMG Law, open new market opportunities and enhance credibility.

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