(B2B) Paid Media Manager at Lucid

Riyadh, Riyadh Province, Saudi Arabia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, TechnologyIndustries

Requirements

4+ years of experience in performance marketing, preferably in B2B SaaS or tech industries
Proven expertise in Google Ads, LinkedIn Ads, and other paid platforms
Proficiency in Arabic and English (written and spoken)
Strong analytical skills with experience in data-driven optimization and reporting
Deep understanding of audience targeting, bidding strategies, budget optimization, and conversion tracking (GA4)
Bachelor's degree in Marketing, Adv

Responsibilities

Design and implement paid media strategies to drive lead generation and brand awareness in GCC markets
Launch, manage, and optimize campaigns across Google Ads, LinkedIn, Meta (Facebook/Instagram), and programmatic channels
Define and execute precise targeting strategies based on data, buyer personas, and campaign objectives
Work closely with content and design teams to create high-performing ad copy and creatives
Run experiments on ad formats, copy, landing pages, and audience segments to improve performance
Own budget planning, allocation, and optimization to maximize ROI
Track key metrics (CTR, CPL, ROAS, CPA, etc.) to optimize campaigns and improve efficiency
Deliver insightful performance reports and dashboards using tools like GA4 and HubSpot
Tailor campaigns to resonate with Arabic-speaking audiences in the GCC
Stay up-to-date with paid media trends and GCC digital landscape developments

Skills

Google Ads

LinkedIn Ads

Meta Ads

Programmatic Advertising

GA4

Audience Targeting

Bidding Strategies

Budget Optimization

Conversion Tracking

A/B Testing

Performance Marketing

Arabic

English

Lucid

Visual collaboration tools for teams

About Lucid

Lucid provides tools for visual collaboration, helping teams brainstorm, diagram, and visualize complex ideas and software. Its main products include Lucidchart, which allows for intelligent diagramming, Lucidspark for virtual brainstorming sessions, and Cloud Insights for visualizing software architecture. These tools are especially beneficial for remote teams, enabling them to collaborate effectively as if they were in the same room. Lucid serves a wide range of clients, including nearly all Fortune 500 companies, and operates on a subscription-based model with various pricing tiers to meet different organizational needs. The company's goal is to simplify complexity, providing teams with the clarity and context necessary to work efficiently.

South Jordan, UtahHeadquarters

2010Year Founded

$161.6MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Competitive compensation packages

Comprehensive portfolio of health benefits

Equity

Eight-week paid sabbatical after 5 years

Paid parental/family leave

Annual Hackathon and frequent game nights

Personal and career development through Lucid Learning

Community engagement and giving through Lucid Heart

Risks

Emerging competitors like Miro and MURAL pose a threat to Lucid's market share.

Data privacy concerns may arise with Lucid's expanding data residency program.

Dependence on partnerships with tech giants could risk if they develop competing products.

Differentiation

Lucid offers a comprehensive visual collaboration suite with Lucidchart and Lucidspark.

Lucid's products are used by 99% of Fortune 500 companies, showcasing strong enterprise presence.

Lucid's AI-driven enhancements and integrations with Microsoft 365 and Slack set it apart.

Upsides

Lucid's expansion into EMEA strengthens data security and compliance for regional customers.

Inclusion in Forbes Cloud 100 for five consecutive years highlights Lucid's market leadership.

Lucid's FedRAMP authorization opens opportunities in the public sector for secure collaboration.

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