Paid Search Manager
WpromoteSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, TechnologyIndustries
Requirements
- 4+ years of experience in performance marketing, preferably in B2B SaaS or tech industries
- Proven expertise in Google Ads, LinkedIn Ads, and other paid platforms
- Proficiency in Arabic and English (written and spoken)
- Strong analytical skills with experience in data-driven optimization and reporting
- Deep understanding of audience targeting, bidding strategies, budget optimization, and conversion tracking (GA4)
- Bachelor's degree in Marketing, Adv
Responsibilities
- Design and implement paid media strategies to drive lead generation and brand awareness in GCC markets
- Launch, manage, and optimize campaigns across Google Ads, LinkedIn, Meta (Facebook/Instagram), and programmatic channels
- Define and execute precise targeting strategies based on data, buyer personas, and campaign objectives
- Work closely with content and design teams to create high-performing ad copy and creatives
- Run experiments on ad formats, copy, landing pages, and audience segments to improve performance
- Own budget planning, allocation, and optimization to maximize ROI
- Track key metrics (CTR, CPL, ROAS, CPA, etc.) to optimize campaigns and improve efficiency
- Deliver insightful performance reports and dashboards using tools like GA4 and HubSpot
- Tailor campaigns to resonate with Arabic-speaking audiences in the GCC
- Stay up-to-date with paid media trends and GCC digital landscape developments
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary for the Paid Media Manager position?
This information is not specified in the job description.
Is this role remote or on-site?
The position is on-site.
What skills and experience are required for this role?
Candidates need 4+ years in performance marketing (preferably B2B SaaS/tech), expertise in Google Ads and LinkedIn Ads, proficiency in Arabic and English, strong analytical skills, and knowledge of tools like GA4 for optimization.
What is the team structure like for this position?
The Paid Media Manager reports to the Head of Growth Marketing and collaborates with Content, Brand, Product Marketing, and Sales teams.
What makes a strong candidate for this Paid Media Manager role?
A strong candidate has 4+ years in B2B SaaS performance marketing, proven expertise in Google Ads and LinkedIn Ads, bilingual proficiency in Arabic and English, and strong data-driven analytical skills with GA4 experience.
Lucid
Visual collaboration tools for teams
About Lucid
Lucid provides tools for visual collaboration, helping teams brainstorm, diagram, and visualize complex ideas and software. Its main products include Lucidchart, which allows for intelligent diagramming, Lucidspark for virtual brainstorming sessions, and Cloud Insights for visualizing software architecture. These tools are especially beneficial for remote teams, enabling them to collaborate effectively as if they were in the same room. Lucid serves a wide range of clients, including nearly all Fortune 500 companies, and operates on a subscription-based model with various pricing tiers to meet different organizational needs. The company's goal is to simplify complexity, providing teams with the clarity and context necessary to work efficiently.
South Jordan, UtahHeadquarters
2010Year Founded
$161.6MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees
Benefits
Competitive compensation packages
Comprehensive portfolio of health benefits
Equity
Eight-week paid sabbatical after 5 years
Paid parental/family leave
Annual Hackathon and frequent game nights
Personal and career development through Lucid Learning
Community engagement and giving through Lucid Heart
Risks
Emerging competitors like Miro and MURAL pose a threat to Lucid's market share.
Data privacy concerns may arise with Lucid's expanding data residency program.
Dependence on partnerships with tech giants could risk if they develop competing products.
Differentiation
Lucid offers a comprehensive visual collaboration suite with Lucidchart and Lucidspark.
Lucid's products are used by 99% of Fortune 500 companies, showcasing strong enterprise presence.
Lucid's AI-driven enhancements and integrations with Microsoft 365 and Slack set it apart.
Upsides
Lucid's expansion into EMEA strengthens data security and compliance for regional customers.
Inclusion in Forbes Cloud 100 for five consecutive years highlights Lucid's market leadership.
Lucid's FedRAMP authorization opens opportunities in the public sector for secure collaboration.
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