B2B Demand Generation & Sales Enablement Manager

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Eulerity is a leading AI-powered marketing platform designed to empower multi-location B2B brands to achieve unparalleled digital marketing success. We deliver sophisticated solutions that streamline campaign management, optimize performance, and drive measurable ROI, all powered by cutting-edge artificial intelligence. Join our dynamic team and play a pivotal role in shaping the future of B2B SaaS marketing.

We are seeking a strategic and results-driven B2B Marketing & Sales Enablement Manager to optimize our lead generation and sales enablement efforts. This role requires a deep understanding of B2B marketing principles, a strong technical aptitude, and the ability to translate data into actionable insights. You will be instrumental in driving qualified leads, enhancing sales productivity, and ensuring the seamless integration of our marketing and sales processes.

Requirements

• Deep understanding of B2B marketing principles
• Strong technical aptitude
• Ability to translate data into actionable insights
• HubSpot proficiency (advanced automation features)
• Google Analytics 4 (GA4) experience
• Experience with LinkedIn Ads Management

Responsibilities

• Strategic B2B Drip Marketing Campaigns:
  • Develop and execute targeted, data-driven drip marketing campaigns tailored to the complex buying cycles of B2B clients.
  • Utilize HubSpot's advanced automation features to segment audiences, personalize communications, and nurture leads through the sales funnel.
  • Create compelling B2B content, including case studies, white papers, and thought leadership pieces, to engage and educate prospects.
  • Analyze campaign performance metrics (e.g., lead conversion rates, MQL to SQL conversion) and optimize for maximum ROI.
• In-Depth B2B Website Analytics & Optimization:
  • Implement and manage Google Analytics 4 (GA4) to track website traffic, user behavior, and lead generation from B2B prospects.
  • Generate comprehensive reports and dashboards to provide insights into key performance indicators (KPIs) relevant to B2B sales cycles, such as time to conversion and lead source effectiveness.
  • Conduct website audits to optimize landing pages and content for B2B lead generation, focusing on clear value propositions and calls to action.
  • Work with content creation teams to ensure SEO optimization that attracts the correct B2B client.
• Targeted B2B LinkedIn Ads Management:
  • Develop and execute targeted LinkedIn advertising campaigns to reach decision-makers and influencers within our target B2B industries.
  • Utilize LinkedIn's advanced targeting options to segment audiences based on job title, industry, and company size.
  • Create compelling ad copy and creative that resonates with B2B audiences and drives lead generation.
  • Monitor campaign performance, analyze key metrics, and provide regular reports on ROI.
• HubSpot Mastery & B2B Marketing Automation:
  • Serve as the primary administrator for our HubSpot platform, ensuring seamless integration between marketing and sales efforts.
  • Design and implement complex HubSpot workflows, automation rules, and integrations to streamline B2B lead management and sales processes.
  • Develop custom reports and dashboards to track key B2B marketing metrics, such as lead