Nielsen

Associate Sales Director, Marketing Mix

Chicago, Illinois, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Data & Analytics, MarketingIndustries

Associate Sales Director - Marketing Mix Solutions

Employment Type: Full-time Location Type: Remote Salary: Commission-based selling role with base compensation and sales-based incentive tied to annual revenue generation vs. target.


Company Description

  • US role, must be in the US at the time of application to be considered.

Position Overview

This role is responsible for leading sales engagements of NielsenIQ’s Marketing Mix solutions across numerous assigned NielsenIQ account targets. The focus is on maintaining and growing existing clients and acquiring new business through the development of meaningful client relationships and closing deals. The goal is to expand our Marketing Mix solutions within assigned accounts by possessing the unique attributes of a consultative seller. This role will collaborate with Solution Architects, Client Business Partners, Account Development leads, and delivery team members throughout the sales cycle. As an individual contributor, this role will drive deals to successful outcomes across complex sales phases in a timely manner while generating new product ideas and bringing the voice of the customer back to product management.

The Associate Sales Director will partner with CPGs, Manufacturers, and Publishers selling solutions that will help refine clients’ marketing investment and showcase its contribution to sales success, optimize spend across marketing channels, measure sales lift of campaigns, and monitor the impact of retail media investments on market share to measure ROAS.


Responsibilities

  • Develop relationships to sell our analytics solutions within your assigned accounts.
  • Utilize consultative/challenger selling skills to identify client business needs, qualify, probe, scope, and sell NielsenIQ advanced analytics services.
  • Achieve an annual Revenue/Sales target.
  • Attend a few annual conferences/tradeshows.
  • Self-start and proactively prospect within your assigned accounts to drive initial purchases.
  • Manage multiple projects simultaneously.
  • Manage sales pipeline reporting and CRM hygiene with excellence.
  • Become proficient in NielsenIQ Marketing Mix solutions, systems, and software tools.
  • Develop Account Plans and initiatives to drive growth within your assigned accounts and vertical.
  • Represent the voice of the customer to internal product development, product marketing, communications, and delivery teams.
  • With a high degree of urgency, uncover and disseminate retailer, manufacturer, and competitive intelligence.
  • Work highly collaboratively with other cross-functional NIQ partners.
  • Contribute to assigned projects as needed.

About You

Are you a passionate, client-focused salesperson with a deep sense of urgency and accountability to deliver against financial targets? Can you effectively tell a story that captures the audience, no matter what level, and bring them along your journey? Are you able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards?


Qualifications

  • Bachelor's degree required; Master's degree favored.
  • 5-8 years of consultative selling (full-cycle) experience within market research, CPG, and/or media agencies.
  • Previous experience selling data/analytics, marketing mix modeling, choice modeling/Conjoint to CPG manufacturers and/or media agencies is preferred.
  • Previous experience working in a highly matrixed organization.
  • Leadership experience is a plus (may lead a team in the future).
  • Ability to translate data knowledge into tactical and strategic solution frameworks; advanced data analytic sales preferred.
  • Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience.
  • Ability to travel up to 25%.

Benefits

  • Comprehensive healthcare plan (medical, Rx).

Skills

Sales
Consultative Selling
Client Relationship Management
Analytics Solutions
Business Development
CPG
Marketing Investment Optimization
ROAS Measurement

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

Land your dream remote job 3x faster with AI