Associate Principal, Rider Insights at Via

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Transportation, BiotechnologyIndustries

Skills

Key technologies and capabilities for this role

Rider Lifecycle AnalysisQuantitative ResearchQualitative ResearchSurvey DesignStrategic AnalysisUsability TestingInterviewingFocus GroupsMarketing Program ExperimentationReportingMarketing StrategyGrowth MarketingData AnalysisDashboard DevelopmentProcess ImprovementStakeholder Communication

Questions & Answers

Common questions about this position

What are the key responsibilities in this role?

You'll conduct analyses across the rider lifecycle, shape marketing strategy through research studies like surveys and usability testing, collaborate with teams to launch and optimize programs, and develop dashboards and replicable processes.

What skills and qualities are they looking for in candidates?

They seek candidates who are passionate about growth marketing, able to empathize with customers, enjoy user interactions, and possess strong communication skills, while being independent, organized, and proactive.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this position?

A strong candidate is passionate about growth marketing and public transit, excels in communication and customer empathy, and demonstrates independence, organization, and proactivity to drive rider insights and programs.

Via

Digital transportation solutions and network optimization

About Via

Via improves transportation systems by creating efficient digital networks for various clients, including urban and rural residents, corporate employees, students, and patients. Their TransitTech technology offers flexible mobility solutions that enhance convenience and efficiency while reducing costs, especially in student transit. Via also provides planning and scheduling services through their Remix platform, along with the Citymapper for Cities app, which offers insights to strengthen transit networks. The company's goal is to leverage digital technology to enhance transportation efficiency and improve the overall rider experience.

New York City, New YorkHeadquarters

2012Year Founded

$862.9MTotal Funding

LATE_VCCompany Stage

Automotive & Transportation, Consulting, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive salaries and equity packages.

Health and wellness benefits.

Local volunteer opportunities.

Support for all new parents.

Learning opportunities through our Via-Versity.

Employee Resource Groups.

Risks

Increased competition from AI-integrated transit solutions could challenge Via's market position.

Potential regulatory scrutiny may complicate Via's acquisition of Citymapper.

Expansion in underserved zones may face logistical challenges or community pushback.

Differentiation

Via transforms rigid transit systems into dynamic, on-demand networks.

Via's TransitTech serves diverse clients, from urban dwellers to rural residents.

Via's Citymapper for Cities app provides comprehensive passenger insights.

Upsides

Via's partnership with King County Metro addresses first- and last-mile transit needs.

Microtransit pilot programs with Summit County highlight Via's innovative solutions.

Via's potential acquisition of Citymapper could enhance its Mobility as a Service offerings.

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