Associate Principal, Rider Insights at Via

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Transportation, BiotechnologyIndustries

Requirements

Candidates should possess a Bachelor's degree in a relevant field, and ideally have 3-5 years of experience in growth marketing, data analysis, or user research. Proficiency in Excel, SQL, and Python is required, with data science experience being a plus. Strong communication skills, both oral and written, are essential, along with an ability to adapt communication to different audiences.

Responsibilities

As an Associate Principal, Rider Insights, you will conduct analyses to identify areas of opportunity and improvement across the rider lifecycle, shape marketing strategy through quantitative and qualitative research, provide product input, and inform commercial opportunities. You will also collaborate with internal and external teams to launch and optimize marketing research programs, deliver findings that address business needs, build programs for local communities and scale them, develop and maintain dashboards, and create replicable processes and playbooks to drive efficiency.

Skills

Rider Lifecycle Analysis

Quantitative Research

Qualitative Research

Survey Design

Strategic Analysis

Usability Testing

Interviewing

Focus Groups

Marketing Program Experimentation

Reporting

Marketing Strategy

Growth Marketing

Data Analysis

Dashboard Development

Process Improvement

Stakeholder Communication

Via

Digital transportation solutions and network optimization

About Via

Via improves transportation systems by creating efficient digital networks for various clients, including urban and rural residents, corporate employees, students, and patients. Their TransitTech technology offers flexible mobility solutions that enhance convenience and efficiency while reducing costs, especially in student transit. Via also provides planning and scheduling services through their Remix platform, along with the Citymapper for Cities app, which offers insights to strengthen transit networks. The company's goal is to leverage digital technology to enhance transportation efficiency and improve the overall rider experience.

New York City, New YorkHeadquarters

2012Year Founded

$862.9MTotal Funding

LATE_VCCompany Stage

Automotive & Transportation, Consulting, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive salaries and equity packages.

Health and wellness benefits.

Local volunteer opportunities.

Support for all new parents.

Learning opportunities through our Via-Versity.

Employee Resource Groups.

Risks

Increased competition from AI-integrated transit solutions could challenge Via's market position.

Potential regulatory scrutiny may complicate Via's acquisition of Citymapper.

Expansion in underserved zones may face logistical challenges or community pushback.

Differentiation

Via transforms rigid transit systems into dynamic, on-demand networks.

Via's TransitTech serves diverse clients, from urban dwellers to rural residents.

Via's Citymapper for Cities app provides comprehensive passenger insights.

Upsides

Via's partnership with King County Metro addresses first- and last-mile transit needs.

Microtransit pilot programs with Summit County highlight Via's innovative solutions.

Via's potential acquisition of Citymapper could enhance its Mobility as a Service offerings.

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