Associate Media Director at Critical Mass

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, B2BIndustries

Requirements

Bachelor’s Degree required
Strong Understanding of media landscape
5+ years of hands-on media management experience in online advertising with a focus on performance
In-depth experience with Search, Social, and/or Programmatic channels
Understanding of activation & optimization techniques across self-serve performance platforms
2+ years of demonstrated success in managing and leading people
Proven ability to lead and manage teams
Technically strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills, with polished presentation skills
Ability to work successfully with teams on multiple projects under tight deadlines
Desire to work in an industry which is constantly evolving and presenting new and unique challenges
Ability to sell ideas clearly and deliver values
Knowledge of offline media planning is a plus
Experience in marketing for both brand-building and direct response initiatives
Proven excellence and experience in digital media required
Mastery of all relevant tools for reporting, analytics and competitive analysis

Responsibilities

Hands-on in planning and activation for both online and offline strategies for a new client in the B2B space
Driving media strategy and ensuring the program meets client objectives and KPIs
Partnering with clients and agency partner teams to develop strategy and tactical plans to execute media most effectively across core digital media tactics including search, social, display, programmatic video as well as integrate and execute strategy for key offline channels as needed
Working with the team to ensure performance is hitting KPIs and meeting client goals, providing oversight as necessary
Gathering the research and data needed to formulate strategic plans that will grow client business
Leading client relationship as day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process
Coordination of streamlining omni-channel strategies with key partners
Presenting strategic recommendations, soliciting feedback and ensuring team can execute on strategy to effectively hit goals
Reporting to Media Director, but acting as key day-to-day account lead over team
Actively contributing to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
Developing skills by participating in ongoing training, workshops, etc
Supporting in any new business pitches and related work as required
Timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
Maintaining professional, productive rapport with sales representatives/media vendors

Skills

Media Planning

Media Strategy

Digital Media

Social Media

Display Advertising

Programmatic Video

Offline Media

Campaign Performance

KPIs

Client Relationship Management

Omni-channel Strategy

Media Reporting

Analytics

Competitive Analysis

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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