Associate, Growth Marketing, WSJ at Dow Jones

New York, New York, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

0-2 years of performance marketing and/or acquisition marketing experience
Willingness to work in the Midtown Manhattan office three days every week
Strong attention to detail and analytical skills
Proficiency with Excel/Google Sheets
Experience managing multiple projects simultaneously, prioritizing, meeting deadlines, and working in a fast-paced environment
Pro-active, self-starter mindset and excellent communication skills
Passion for journalism, publishing, and/or financial news

Responsibilities

Execute The Wall Street Journal's global subscription acquisition marketing strategy
Partner with internal paid media teams to ensure that media budgets are delivered, and campaign goals are met
Manage and optimize owned media channels, including email and onsite, to ensure achievement of targets
Monitor ongoing campaigns, working with cross-functional teams to ensure efficient planning, launch, run time, and take down
Provide post-campaign analysis, drawing on successes and failures, to identify tactics that are effective as well as areas of improvement
Improve and optimize conversion journey through ideating and launching experiments
Work collaboratively with brand, paid media, product, news, marketing ops and content marketing teams to identify creative ways to improve acquisition
Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing and MarTech platforms

Skills

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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