Senior Director, Digital Marketing
UserTestingSalary not specified
- Full Time
- Senior (5 to 8 years)
$150,000 – $225,000Compensation
Senior (5 to 8 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, PharmaceuticalIndustries
Requirements
Candidates should possess an Associate’s degree or equivalent experience, and demonstrate at least 8 years of marketing experience, with a focus on performance marketing, and a strong understanding of digital advertising channels such as PPC, paid social, and programmatic advertising. Experience in the consumer health and wellness space is highly preferred, along with demonstrated strategic thinking, analytical skills, and executive communication abilities.
Responsibilities
The Associate Director, Performance Marketing will set the cross-channel global performance media strategy across the US and UK, optimizing resource allocation and driving high-impact campaigns to achieve business goals. They will manage a global media budget, oversee an external agency team, and develop a learning agenda and testing roadmap to continuously improve campaign performance and inform future strategies, ultimately fueling customer acquisition and revenue growth for Abbott’s Lingo division.
Skills
PPC
Paid Social
Programmatic Advertising
Strategic Thinking
Analytical Skills
Executive Communication
Budget Management
Campaign Optimization
Abbott
Healthcare solutions in diagnostics and devices
About Abbott
Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.
Key Metrics
Lake Bluff, IllinoisHeadquarters
1888Year Founded
IPOCompany Stage
HealthcareIndustries
10,001+Employees