Associate Director, Marketing Operations at S&P Global

Ahmedabad, Gujarat, India

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, Financial ServicesIndustries

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field
8+ years in marketing operations, marketing automation, and email marketing
Expertise with Marketo Engage and Salesforce systems (Certifications preferred)
Strong understanding of marketing data governance and privacy laws
Excellent written and verbal communication skills
Demonstrated ability to collaborate effectively across global teams
Experience with leading a team
Strong organizational skills to manage multiple campaigns and deadlines effectively

Responsibilities

Own and optimize Marketo Engage: including program creation and best practices, audience segmentation, operational programs for lead scoring, lifecycle, and data cleansing automations, and managing our email marketing calendar
Leverage AI and automation tools to enhance campaign effectiveness, personalization, and team productivity
Manage integrations of Marketo Engage with Salesforce and other marketing technologies
Build and maintain multi-touch email nurture programs and lifecycle campaigns across personas and funnel stages
Define and enforce campaign operations standards (e.g., UTM structure, naming conventions, segmentation strategies)
Collaborate within the marketing team to support seamless campaign execution
Manage marketing data hygiene and alignment with data management teams in Marketing and Revenue Operations
Create operational dashboards and reports to monitor Marketo Engage integrations and system health
Partner closely with the rest of the Marketing Operations team, Marketing and Revenue Operations on marketing-sourced pipeline reporting, lead flow governance, and system alignment
Lead our team of marketing automation specialists

Skills

Marketo Engage

Salesforce

Email Marketing

Marketing Automation

Audience Segmentation

Lead Scoring

Data Cleansing

MarTech

UTM

Data Hygiene

Dashboards

Campaign Optimization

S&P Global

Provides financial information and analytics services

About S&P Global

S&P Global provides financial information and analytics to a wide range of clients, including investors, corporations, and governments. The company offers services such as credit ratings, market intelligence, and indices, which help clients understand and navigate the global financial market. S&P Global's products work by utilizing advanced data analytics and research to deliver insights that assist clients in making informed decisions and managing risks. Unlike many competitors, S&P Global has a diverse range of divisions, including S&P Global Ratings and S&P Dow Jones Indices, which allows it to cater to various financial needs. The company's goal is to support clients in driving growth while also committing to corporate responsibility and positive societal impact.

New York City, New YorkHeadquarters

1917Year Founded

IPOCompany Stage

Data & Analytics, Financial ServicesIndustries

10,001+Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Professional Development Budget

401(k) Company Match

Family Planning Benefits

Employee Discounts

Risks

Integration challenges with new acquisitions like ProntoNLP may cause operational issues.

Increased competition from AI-driven platforms like Brooklyn Investment Group.

Dependence on volatile credit ratings market could impact revenue stability.

Differentiation

S&P Global integrates advanced AI tools for superior financial analytics capabilities.

The company offers comprehensive ESG solutions, meeting growing sustainability demands.

S&P Global's diverse divisions provide a wide range of financial services globally.

Upsides

Acquisition of ProntoNLP boosts data analytics and sentiment scoring capabilities.

Rising demand for ESG data enhances S&P Global's market position.

Expansion into India strengthens S&P Global's research and insights offerings.

Land your dream remote job 3x faster with AI

Try Jobo Free