Associate Director, Marketing - Alamo at Sony Music Entertainment

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

At least 5 years of progressive marketing experience in the music industry
Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment
An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline
Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat
Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord

Responsibilities

Manage music releases, maintain campaign timelines, and oversee release logistics
Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo’s artists
Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch
Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently
Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist
Work closely with artists and management for campaign updates and communicate goals and plans for each release
Partner with artists, managers, and all departments to create, maintain, and evolve artist brands
Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines
Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns
Manage the creation and distribution of marketing tools

Skills

Key technologies and capabilities for this role

Campaign ManagementProject ManagementMusic Release PlanningMarketing ReportsArtist BrandingContent StrategyCreative PlanningDigital MarketingCommerce CollaborationA&R Coordination

Questions & Answers

Common questions about this position

What is the salary for the Associate Director, Marketing role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need at least 5 years of progressive marketing experience in the music industry, proficiency with social media platforms like TikTok, Instagram, Twitter, Triller, Reddit, and Snapchat, and an understanding of the DSP landscape and new tech platforms such as Twitch and Discord. They should be self-starters who adapt quickly, excellent communicators, enthusiastic collaborators, and creative thinkers able to work strategically within budgets and timelines.

What is the company culture like at Alamo?

Alamo operates in a fast-paced, entrepreneurial environment, reflecting the current landscape of the music industry, artistry, and culture.

What makes a strong candidate for this position?

A strong candidate will have at least 5 years of music industry marketing experience, be a self-starter thriving in fast-paced settings, an excellent communicator and collaborator, proficient in key social platforms and DSP strategies, and able to think creatively within budgets and timelines.

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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