Associate Director, GI Marketing - HCC at Bristol-Myers Squibb

Princeton, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Biotechnology, HealthcareIndustries

Requirements

Bachelor’s degree in marketing, Business, Life Sciences, or related field (MBA preferred)
Minimum 5 years of experience in pharmaceutical marketing, brand management, or lifecycle management (oncology experience is an asset)
Strong analytical skills with the ability to translate market insights into actionable strategies
Proven ability to work cross-functionally and manage multiple priorities in a dynamic environment
Excellent communication, organizational, and project management skills
Experience in hematology or oncology pharmaceutical marketing
Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies
Experience in utilizing primary and secondary market research to inform strategy
Strong financial acumen with experience in budget management

Responsibilities

Support the development and execution of strategic marketing initiatives to maximize commercial success
Contribute to brand positioning, messaging, and customer segmentation to strengthen competitive differentiation
Partner with cross-functional teams to ensure alignment and seamless execution of lifecycle strategies
Work with the matrix to plan market research and competitive analysis to identify trends, challenges, and opportunities
Monitor competitive market and recommend strategic responses
Leverage data analytics and customer insights to optimize brand strategy and execution
Work closely with sales, market access, regulatory, and medical affairs teams to align marketing initiatives with broader commercial goals
Support the development of field materials, training programs, and digital marketing campaigns
Engage with external partners, including agencies and vendors, to ensure high-quality execution of marketing programs
Track key performance indicators (KPIs) and analyze marketing effectiveness
Provide business insights and recommendations to the Director and senior leadership
Manage project timelines, budgets, and resources to ensure efficient execution of marketing initiatives

Skills

Marketing Strategy

Brand Positioning

Customer Segmentation

Market Research

Competitive Analysis

Cross-Functional Collaboration

HCP Engagement

Lifecycle Management

Bristol-Myers Squibb

Develops and delivers biopharmaceutical medicines

About Bristol-Myers Squibb

Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.

New York City, New YorkHeadquarters

1887Year Founded

$33,706.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Increased competition in oncology from emerging biotech firms like ArsenalBio.

BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.

Rapid AI and digital tech evolution may pose integration challenges for BMS.

Differentiation

BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.

The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.

BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.

Upsides

BMS's partnership with Medidata enhances clinical research processes and patient outcomes.

The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.

BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.

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