Associate Director, Demand Generation | DACH

Germany

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Fintech, Human Resources, Payroll, Global EmploymentIndustries

Requirements

Candidates should have experience as an Associate Director or Senior Marketing Manager, with a proven track record in developing and executing marketing strategies in the DACH region. A deep understanding of segment-specific strategies and local campaign execution to drive brand awareness and generate high-quality pipeline is essential. Experience in SaaS marketing and collaborating with sales, central marketing, and digital marketing teams is required.

Responsibilities

The Associate Director will develop and own the end-to-end marketing strategy for the DACH region, including messaging, positioning, and demand generation initiatives. Responsibilities include creating and executing integrated campaigns, collaborating with local sales and marketing teams to accelerate pipeline growth, and driving business growth by developing and reporting on key KPIs.

Skills

Demand Generation

Marketing Strategy

SaaS Marketing

Global Payroll

HRIS

Compliance

Performance Management

AI Tools

Data Analysis

Campaign Management

Lead Generation

Customer Acquisition

Digital Marketing

Content Marketing

SEO

SEM

Email Marketing

Social Media Marketing

Marketing Automation

CRM

Deel

HR platform for managing global workforces

About Deel

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$660.4MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Stock Options

Risks

Rapid expansion may lead to integration challenges and cultural misalignment.

Exclusion from Rippling's tender offer could affect Deel's talent acquisition.

Zellis' AI-powered platform may intensify competition in the UK and Ireland.

Differentiation

Deel integrates contracts, payments, and taxes into a single interface.

Deel offers comprehensive HR solutions for managing international workforces.

Deel's platform supports local payroll processing and compliance monitoring.

Upsides

Deel's acquisition of Assemble enhances its HR platform capabilities.

Partnership with dLocal expands Deel's reach to 15 new countries.

Deel's $650 million funding highlights strong market position and growth potential.

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