Associate Director, Campaign Operations at Dow Jones

Princeton, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Marketing, EcommerceIndustries

Requirements

Leadership and website experience, including strategy, user experience design, A/B testing, user journey development, conversion optimization, personalization, and web analytics
Minimum 10 years experience in marketing operations, marketing automation or similar position preferred
5+ years of experience in website operations management preferred
Strong technical proficiency with HTML5, CSS, JavaScript, and ad tag troubleshooting
Hands-on experience with digital platforms, including ad servers, DSPs, DMPs, and tag management systems
Experience with enterprise software (SaaS) with understanding of technologies in the marketing technology stack
Advanced knowledge of paywall platforms such as Piano Composer
Knowledge of Wordpress preferred
Knowledge of the ecommerce space
Experience in the use of third-party data sources for data mining and audience segmentation
Strong leadership and team management experience
Project management skills a must, with experience in project management software such as JIRA
Attention to detail and proficient quality assurance abilities
Time management and prioritization skills a must
Quick problem-solving abilities

Responsibilities

Manage a team of two to support various business units and stakeholders with ad ops requirements
Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing personalized offers and content on the website
Execute the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
Management of the website campaign execution process from beginning to end, including but not limited to: gathering requirements, meeting with stakeholders and tech partners, communicating and translating technical specifications, quality assurance of the campaign, and launch of the final campaign
Utilize customer data and segmentation techniques to personalize marketing campaigns, ensuring relevance and effectiveness
Drive continuous A/B testing to enhance acquisition and retention rates, refining messaging based on data insights
Implement campaign metadata tagging to track and analyze website traffic and work with data science team to provide data insights via reports/dashboards
Manage digital asset library and data dictionary
Perform continuous quality assurance of web placements as well as user acceptance testing
Work closely with the offer management team to execute a comprehensive e-commerce strategy, ensuring that onsite acquisition campaign experiences and checkout process are seamless for all site visitors
Work with engineering teams to set standards, drive platform improvements, and ensure execution excellence
Act as the subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders
Serve as primary point of contact for web vendors to leverage and enhance website campaign capabilities
Collaborate with cross-functional teams, including marketing, product, data analytics, and engineering to ensure a seamless and consistent customer experience across all touchpoints
Lead and mentor the team, fostering a collaborative work environment
Partner with direct manager and marketing partners to find opportunities for process improvement and increased efficiency

Skills

Key technologies and capabilities for this role

Marketing AutomationData AnalysisCustomer SegmentationA/B TestingCampaign ManagementAd OperationsQuality AssurancePersonalizationWebsite PromotionsEcommerceDigital Asset ManagementMetadata TaggingUser Acceptance TestingStakeholder Management

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This information is not specified in the job description.

What salary or compensation can I expect for this role?

This information is not specified in the job description.

What key skills and experience are required for the Associate Director role?

The role requires leadership and website experience, including strategy, user experience design, A/B testing, and user journey development. Additional expertise needed includes marketing automation principles, data analysis, customer segmentation, and conversion optimization.

What is the team structure like for this position?

You will manage a team of two to support various business units and stakeholders with ad ops requirements.

What makes a strong candidate for this Associate Director position?

A strong candidate is a strategic thinker with leadership experience in website strategy, user experience design, A/B testing, user journey development, and conversion, plus deep knowledge of marketing automation, data analysis, and customer segmentation.

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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