Associate Creative Director at Tubi

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, StreamingIndustries

Requirements

7+ years of creative leadership experience in entertainment marketing at a streaming service, network, studio, or agency with a portfolio highlighting multi-channel title campaigns with emphasis on campaigns with key art, trailer/promo, and digital/social beats
Proven expertise directing key art, trailers/teasers, motion graphics, and social creative, with experience leading special shoots and post-production
Strong understanding of creative strategy and the ability to translate and articulate insights and positioning into breakthrough ideas
Skilled in managing outside vendors and agencies, ensuring alignment and top-quality creative output
Hands-on knowledge of production workflows and file formats of industry standard creative platforms like Adobe Creative Suite
Excellent written and verbal communication skills, with experience presenting to executives and stakeholders
Ability to manage multiple projects at once, balancing speed, volume, and quality

Responsibilities

Lead creative development for Tubi Originals campaigns, from concepting, to brief writing, to execution across video, motion, print, digital, and social platforms
Direct key art development - from briefing and collaborating with photographers, illustrators, and designers to managing the creative process through final delivery
Oversee editorial and motion graphics deliverables, ensuring tone, pacing, and visual style align with brand and campaign goals
Plan and direct special shoots (key art, promo, behind-the-scenes, live-action) as needed, providing clear direction on performance, visual approach, and campaign integration
Manage outside vendors and agencies, including creative shops, production partners, and freelancers, to ensure work meets Tubi’s creative standards and campaign strategy
Craft and refine messaging in partnership with copywriters, shaping scripts, taglines, and campaign language to maximize impact
Present creative concepts to executives and stakeholders, clearly articulating rationale and strategic alignment
Stay ahead of trends in entertainment marketing, design, motion, and social media to push creative boundaries and maintain cultural relevance
Mentor and guide creative team members, fostering a collaborative environment that emphasizes clarity, consistency, and creative excellence
Partner with Marketing, Content, CRM, Product, and other XFN teams to ensure campaigns are strategically aligned, integrated, and effective

Skills

Key Art

Motion Graphics

Copywriting

Editorial

Vendor Management

Brief Writing

Campaign Development

Storytelling

Cross-Functional Collaboration

Strategic Positioning

Tubi

Free ad-supported movie and TV streaming

About Tubi

Tubi provides a free streaming service that allows users to watch a large selection of movies and TV shows without any subscription fees. The platform operates on an ad-supported model, meaning that while users can access content for free, they will see advertisements during their viewing. This approach makes Tubi appealing to individuals who are looking for quality entertainment without the costs associated with services like Netflix or Hulu. Tubi primarily targets a diverse audience, including budget-conscious consumers and those who prefer streaming over traditional cable TV. Currently, Tubi operates in the United States and is working on meeting GDPR requirements to expand into European markets. The company's goal is to offer accessible entertainment while generating revenue through advertising partnerships.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$73MTotal Funding

ACQUISITIONCompany Stage

Consumer Goods, EntertainmentIndustries

201-500Employees

Benefits

Compensation - Every employee is paid a competitive & equitable salary.

Benefits - We offer generous coverage for health, dental, vision, and more for you and your dependents.

Parental Leave Program - We are proud to support growing families of all shapes and sizes and types. We welcome each new addition with generous paid time off to bond with your new addition.

Wellness - Tubi cares about your well being inside and out. That’s why we offer multiple coverage options for mental and physical well being for you and your family as well as a fitness stipend.

Tuition Reimbursement Program - Your professional growth and development are important to Tubi and we’re here to support you.

401(k) Match - Investing in your future is important to us. From our highly-rated retirement savings matches to financial advisors and planning services, we offer many resources to help keep you financially fit.

Risks

'Scenes' may struggle to differentiate from TikTok and Instagram Reels.

UK expansion faces regulatory and competitive challenges from local streaming services.

Past perceptions of Tubi as a 'scam' may hinder brand trust and growth.

Differentiation

Tubi offers a vast library of free, ad-supported content, unlike subscription services.

The 'Scenes' feature provides TikTok-style clips to enhance content discovery.

Tubi's partnerships with creators like Issa Rae boost its appeal to diverse audiences.

Upsides

Growing interest in ad-supported streaming boosts Tubi's user base and ad revenue.

The 'Scenes' feature aligns with the trend of short-form video consumption.

Tubi's potential European expansion opens new markets and revenue streams.

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