Asortment& Merchandising Analytics Consultant at Nielsen

Madrid, Community of Madrid, Spain

Nielsen Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Consumer Packaged Goods (CPG), Data & AnalyticsIndustries

Requirements

Candidates should possess a minimum of 1-2 years of experience in a similar role or business area, with previous experience in the FMCG sector, preferably in brand, category management, trade marketing, consumer insights, or revenue management. A good level of business relationship and client skills is required, along with Spanish as a mother tongue and strong business English, both verbal and written; another European language is an asset. Strong analytical and numerical skills, good communication and visualization skills with an interest in storytelling, comfort in a digital-enabled environment, and high proficiency in Excel and PowerPoint are essential. Experience with Power BI is a plus, as is the ability to work independently with strong organizational and interpersonal skills.

Responsibilities

The role involves working within an international project team to help FMCG clients optimize their Price & Promo and Assortment activities. Responsibilities include using NielsenIQ tools and methodologies to answer business questions based on market data and revenue management/assortment analysis, analyzing information to create value stories for clients, and delivering insights and recommendations during meetings. The consultant will coordinate cross-country projects in Europe and ensure work is connected to meeting client business issues.

Skills

Analytics
Data Analysis
Merchandising
Assortment Planning
Price Strategy
Promotion Strategy
FMCG
Client Relationship Management
Project Management
Data Visualization
Business Intelligence

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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