Area Sales Manager at Critical Mass

Fort Lauderdale, Florida, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Food and BeverageIndustries

Requirements

Passionate about food and beverages
Independent thinker and doer who loves introducing new food and beverage discoveries
High school diploma or 1-2 years of successful sales experience with retail
Established relationships and demonstrated success working with retail
Working knowledge of financials used in the sales process such as costing, margin, profitability, promotional spending

Responsibilities

Grow and manage sales of the Company’s brands at current and new retailers in the assigned area
Execute the weekly sales route defined by the Company in strict adherence
Learn and understand the unique attributes, pricing, promotions, and route to market for the Company’s brands
Build and maintain relationships with assigned accounts by developing relationships with gatekeepers and key stakeholders
Provide excellent sales/customer service to achieve account satisfaction with the Company’s products
Assure high level of customer service by handling customer concerns and follow-up proactively via phone, email, and in person
Develop and maintain relationships with local distributors and their reps, motivating them to grow the Company’s brands
Participate in distributor kick offs, monthly meetings, and ride alongs to promote company brands
Develop and maintain relationships with local brand reps, including setting up and leading productive ride alongs
Use mobile electronic devices to accurately and timely compose and complete required forms and documents
Report progress, successes, and challenges to management in a timely manner
Solicit and obtain orders for incremental sales by meeting face-to-face with store decision makers, including selling displays, additional SKUs, facings, cold box placement, and other volume growth opportunities
Survey assigned accounts to ensure products and POS are presented to maximize sales and influence purchasing decisions (e.g., front-facing products, proper labeling, verifying displays and pricing)
Utilize data and information to identify opportunities for increased profits/margins, survey inventory, provide samples for new launches, and take orders for distributor delivery
Interact with owners/managers about displays and signage, confirm they are current, use discussions to increase sales, inform of promotions, remove expired materials, and educate store buyers/sales teams on brand awareness
Conduct store audits with management to ensure merchandising standards and promotional programming are executed
Demonstrate passion for all of the Company’s brands
Embrace and model the Company’s culture, values, and behavior, representing the Company positively and energetically

Skills

Key technologies and capabilities for this role

sales managementaccount managementcustomer servicerelationship buildingdistributor managementroute salesorder solicitationCRMmobile reporting

Questions & Answers

Common questions about this position

What is the location for the Area Sales Manager role?

The position is based in the greater Ft. Lauderdale area.

What are the main responsibilities of the Area Sales Manager?

The role involves growing and managing sales of the company’s brands at retailers, executing a weekly sales route, building relationships with accounts and distributors, providing customer service, and surveying accounts to maximize sales.

Is this a remote position or does it require travel?

The role requires executing a weekly sales route, meeting face-to-face with store decision makers, and conducting in-person activities like ride-alongs and account surveys, indicating significant field travel in the area.

What skills are needed to succeed as an Area Sales Manager?

Key skills include sales expertise, relationship-building with retailers and distributors, customer service, proactive problem-solving, data utilization for sales opportunities, and proficiency with mobile devices for reporting.

What does Critical Mass Group do?

Critical Mass Group works with innovative food and beverage brands, providing sales and distribution expertise to build outstanding brands and drive sustainable growth.

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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