Analyst, Digital Marketing at Anteriad

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, B2BIndustries

Requirements

PG/UG degree/certificate in Design is a plus
Minimum of 1+ years of experience
Enthusiasm for the media industry and digital online industry
Knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients
Experience with email marketing, lead nurturing, marketing automation, and web analytics
Excellent understanding of email marketing concepts and metrics such as Open Rates, Click through Rates, Sender Score, Deliverability, and Sender Reputation
Proficiency in email marketing and marketing automation technology
Proficiency with Adobe Photoshop, Dreamweaver, HTML 5, CSS
Expertise in Eloqua, Benchmark, Pardot, and other Marketing automation tools
Analytical approach and ability to derive meaning from data through A/B testing and email optimization
Ability to come up with catchy subject lines and creative mail content
HubSpot certification in Email Marketing fundamentals and Inbound Marketing Fundamentals is mandatory
Advanced Email Marketing Certification Training from Simplilearn
Self-motivated with a positive attitude and should enjoy working in a team

Responsibilities

Managing various email programs, email campaigns, including the design, calls-to-action, and content used in email sends
Develop and track email campaigns and all email metrics to ultimately increase business
Conceptualize quirky/creative email campaign ideas and pitch them to the marketing lead
Segmenting lists based on behaviors like past email engagement and interactions (content downloads, site page visits, etc.)
Measuring results and optimizing the lead nurturing workflows for these segments to generate leads
Minimising list decay and unsubscribes while increasing the productivity of email sent
Developing documentation and road maps for processes, A/B tests, and promotions that succeed through email

Skills

Email Marketing

Digital Marketing

B2B Marketing

Demand Generation

Account-Based Marketing

Data Analysis

Anteriad

B2B marketing solutions using data analytics

About Anteriad

Anteriad provides marketing solutions specifically designed for businesses, focusing on data-driven strategies and analytics. The company collects and analyzes large amounts of data to help clients understand market trends and customer behavior, which in turn allows them to optimize their marketing efforts. Anteriad's services include access to proprietary data and analytics platforms, as well as customized marketing strategies tailored to individual client needs. Unlike many competitors, Anteriad combines a subscription-based model with consultancy services, ensuring a steady revenue stream while also offering personalized support. The goal of Anteriad is to enhance marketing efficiency and improve customer acquisition for its clients across various sectors, including financial services and high-tech industries.

Town of Rye, New YorkHeadquarters

2000Year Founded

$2.4MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Consulting, Enterprise Software, Financial ServicesIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Sick Leave

Parental Leave

Professional Development Budget

Risks

Emerging AI-driven marketing platforms could challenge Anteriad's market position.

Complex EMEA data privacy regulations may hinder Anteriad's multilingual intent solution.

Economic uncertainties in North America could impact demand for Anteriad's services.

Differentiation

Anteriad excels in AI-driven data privacy, ranking high in Neutronian's scores.

The company offers GDPR-compliant multilingual intent solutions, enhancing its EMEA market presence.

Anteriad's leadership team has extensive experience in data-driven B2B marketing.

Upsides

Anteriad's revenue grew 208% over three years, ranking on the Inc. 5000 list.

The company won the Engage B2B Marketing Team of the Year award, boosting its reputation.

Anteriad's Marketing Cloud received the Sammy award for Product of the Year twice.

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