[Remote] Analyst- Audience Strategy at Dick's Sporting Goods

United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

RetailIndustries

Requirements

Bachelor's Degree in Business, statistics, engineering, economics, or math major
3-5 years data analysis
Experience with SQL, Databricks, Adobe tools (RTCDP, AJO) (helpful)

Responsibilities

Campaign Set-up, Execution, and Maintenance: Setting up campaign activities in a timely and accurate manner with single channel expertise
Data Manipulation and Analysis: Utilize analytical tools (MS Excel, Databricks, Adobe RTCDP, Adobe AJO) to perform basic data manipulation and analysis to create targeted customer lists
Audience Database Management: Leverage audience database to support campaign objectives with growing knowledge of data models and business logic rules
Segment Optimization: Partner with audience team to optimize segments within each campaign
Monitoring and Corrective Action: Monitor audience segment quality and connect with the audience team to align on corrective action if issues are identified
Strategy Development and Analysis: Partner with Senior Audience Analysts with input for key strategy development and analyses
Ad Hoc Analysis: Conduct other ad hoc analysis and tests as required for Audience Strategy or broader marketing department

Skills

Data Manipulation

Data Analysis

MS Excel

Databricks

Adobe RTCDP

Adobe AJO

Audience Programming

Campaign Set-up

Campaign Execution

Campaign Maintenance

Customer Segmentation

Targeted Customer Lists

Data Models

Business Logic

Dick's Sporting Goods

Retailer of sporting goods and apparel

About Dick's Sporting Goods

DICK'S Sporting Goods is a retailer specializing in sporting goods, offering a variety of products such as sports equipment, apparel, and footwear. The company operates both physical stores and an online platform, allowing customers to shop in a way that suits them best. Customers can take advantage of financing options, such as 0% APR for larger purchases, making it easier to buy what they need. DICK'S Sporting Goods also has a loyalty program called ScoreCard, which rewards customers for their purchases, encouraging them to return. What sets DICK'S apart from competitors is its commitment to customer satisfaction, highlighted by its Best Price Guarantee, and its focus on social responsibility, believing in the positive impact of sports on lives. The goal of DICK'S Sporting Goods is to provide quality sporting goods while giving back to the community and promoting ethical business practices.

Coraopolis, PennsylvaniaHeadquarters

1948Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Increased competition from digital-first retailers could erode market share.

Closure of 35 stores in California may impact regional sales and brand presence.

Geopolitical tensions and elevated interest rates pose risks to supply chain stability.

Differentiation

DICK'S Sporting Goods offers exclusive brands and experiential retail strategies.

The company has a strong omnichannel presence, integrating online and physical stores.

DICK'S loyalty program, ScoreCard, enhances customer retention and repeat business.

Upsides

Experiential retail strategies are gaining traction, boosting customer engagement and sales.

The rise of 'athleisure' fashion aligns with DICK'S product offerings.

DICK'S Sporting Goods' strategic investments in House of Sport and Field House concepts fuel growth.

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