Analyzes, develops and presents market research and advertising proposals to support client activities and products
Assists in developing marketing activities to generate local ad sales revenue
Interacts with various internal departments to carry out client requirements such as scheduling advertising; monitors account activities and manages collections
Maintains up-to-date customer and prospect records and participates in development of sales forecasts
Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls and expense reports
Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics
Analyzes confidential information, prepares reports, manuals, agendas and general correspondence
Responsible for developing, servicing and maintaining a base of local clients and/or agencies who purchase advertising space or other media services to achieve established annual sales goals within assigned sales team
Offers zone buying to allow small advertisers the opportunity to reach only the customers in their retail trading areas
Other duties and responsibilities as assigned
Skills
Market Research
Advertising Proposals
Ad Sales
Prospecting
Sales Forecasting
Account Management
Media Scheduling
Collections Management
Sales Reporting
Contract Processing
Comcast
Comcast Corporation is a global media and technology company.