Nielsen

Account Manager (Media Agencies)

New York, New York, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Advertising, Data & AnalyticsIndustries

Requirements

Candidates must have 2-4 years of experience in a media agency, specifically in programmatic trading, data onboarding, or media buying. A strong understanding of media planning, buying processes, audience data, and digital ad operations is required. A BA/BS degree, preferably in Communications, Marketing, or Business, is also necessary. Experience with DSPs, onboarding platforms, or audience tools, and familiarity with CRM systems like Salesforce are considered strong advantages.

Responsibilities

The Account Manager will develop and execute strategic sales plans to increase revenue within media agencies by promoting NIQ Data-as-a-Service solutions. They will be responsible for prospecting, networking, and developing new business opportunities, evangelizing NIQ data assets, and building client relationships. The role involves understanding client needs, tailoring NIQ solutions, generating sales leads, maintaining a sales pipeline, and assisting with sales materials and presentations. Additionally, the Account Manager will act as a liaison between teams, ensure strong client satisfaction, build fluency in NIQ’s offerings, and stay current with industry trends.

Skills

Sales
Client Relationship Management
Data-as-a-Service
Programmatic Trading
Data Onboarding
Media Buying
Audience Targeting
Campaign Measurement
Sales Pipeline Management
Consultative Sales

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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