Account Director at Critical Mass

New York, New York, United States

Critical Mass Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, AdvertisingIndustries

Requirements

  • 5-10 years of Account Management experience in agencies with a strong focus on digital/performance-based work
  • Exceptional written and verbal communication skills, often interacting with senior-level clients
  • Ability to multitask across multiple concurrent projects with a high volume of deliverables within each work stream
  • A solid understanding of user-centric digital product design and martech solutions
  • Entrepreneurial spirit, comfortable moving forward with limited information/direction
  • Experience working with complex projects and complex clients, delivering annual services revenues in excess of $5MM
  • Solid experience formulating and driving long-term strategic account plans, strategies, and roadmaps
  • Ability to react quickly, assess, and implement solutions
  • Advanced negotiation, communication, writing, and organization skills with an outstanding attention to detail
  • Proven leadership skills to motivate distributed teams, and ability to dive into solutioning where needed
  • Patience to work with others using tact and good judgement
  • A strong desire to jump in to make things better, using your keen sense of creative thinking and problem solving

Responsibilities

  • Lead integrated, full-funnel campaigns from inception through to final execution and trafficking
  • Provide strategic direction for clients while overseeing flawless execution of project work
  • Foster relationships with clients to ensure the effective delivery of projects
  • Lead internal teams and client teams
  • Provide internal teams with appropriate insight into client’s strategic business initiatives
  • Manage financials for the client and lead internal financial reporting/forecasting
  • Develop and deliver organic growth within accounts
  • Deliver metrics on the quality of the relationship and the product provided to accounts
  • Ensure all Statements of Work are drafted, documented, accurate, and implemented
  • Foster relationships across the multi-disciplinary teams within the agency and across our agency partners
  • Mentor and coach team members while motivating and leading overall project teams
  • Define and implement best practices at the business unit level
  • Contribute to overall development of the Client Services department

Skills

Account Management
Client Relationship Management
Digital Campaigns
Performance Marketing
Martech
Financial Reporting
Project Management
Team Leadership
Strategic Planning
User-Centric Design

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters
1996Year Founded
$238KTotal Funding
M_AND_ACompany Stage
Data & Analytics, Consulting, Consumer SoftwareIndustries
1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books
Competitive pay and benefits
Match charitable donations up to $100USD
Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.
Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.
The company specializes in voice interface design and AI-driven customer interactions.
Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.
The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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