Account Director, Brand Partnerships -Central at MediaLab

Chicago, Illinois, United States

MediaLab Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Biotechnology, Digital Media, MusicIndustries

Skills

Key technologies and capabilities for this role

Brand PartnershipsMedia SalesClient Relationship ManagementSales Funnel ManagementProspectingRevenue GrowthStrategic ThinkingCreative ThinkingSocial MediaCreator MarketingExperiential MarketingData Analysis

Questions & Answers

Common questions about this position

What experience level is required for this Account Director role?

The role requires 5+ years of successful, quota-carrying media sales experience with a record of meeting or exceeding goals.

Is this position remote or does it require a specific location?

The role focuses on the Central region (Chicago, Detroit, Dallas, Austin, Minneapolis) and likely involves in-region work given the emphasis on established relationships there, though no explicit remote or office policy is stated.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What kind of team and work environment can I expect at Genius?

You'll join an exceptionally talented team of engineers, designers, product leaders, and business builders in a fast-paced, growing team shaping the future of music and media.

What makes a strong candidate for this Account Director position?

A strong candidate has well-established client-direct relationships in the Central media market, a proven track record in media sales, and excels at consultative selling of multifaceted programs like custom content, social, data, and experiential solutions.

MediaLab

Acquires and manages consumer internet brands

About MediaLab

MediaLab focuses on acquiring and managing consumer internet brands, particularly in the digital media and advertising sectors. The company operates a portfolio of popular platforms, including WorldStarHipHop, Imgur, Kik, Amino, and DatPiff, which together attract 180 million monthly users. These platforms engage users through social networking, digital mixtapes, and messaging services. MediaLab differentiates itself by leveraging its large user base to provide targeted advertising solutions, allowing brands to reach a significant portion of US internet users. The company also emphasizes partnerships with content creators, enhancing user engagement and relevance across its platforms. MediaLab's goal is to build and nurture online communities while generating revenue primarily through advertising.

Santa Monica, CaliforniaHeadquarters
2018Year Founded
$194.5MTotal Funding
SERIES_ACompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Risks

Competition from adtech startups like Swiftly threatens MediaLab's market share.
Layoffs at Genius Media could harm MediaLab's reputation.
Integration challenges from acquiring Genius Media may affect operational efficiency.

Differentiation

MediaLab owns diverse platforms like Imgur, Kik, and WorldStarHipHop.
The company leverages a vast user base for targeted advertising solutions.
MediaLab excels in ad tech and product management, ensuring platform relevance.

Upsides

Short-form video content boosts engagement on Imgur and WorldStarHipHop.
AI-driven moderation enhances user experience on Kik and Amino.
Interactive advertising opens new revenue streams for MediaLab.

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