Responsibilities

The Account-Based Marketing Specialist will partner with the ABM Manager to develop and execute the account-based marketing strategy, focused on driving new business and expanding existing revenue in collaboration with Sales, Customer Experience, and Marketing. They will deliver bespoke messaging, content, and experiences that engage senior stakeholders and full buying teams within priority accounts. The role involves developing and running 1:few and 1:many ABM campaigns using paid media, outreach, personalized web, direct mail, and virtual/in-person events. They will plan and execute executive events and VIP experiences across EMEA and North America, and support logistics, invitation strategy, and post-event follow-up. The Specialist will work directly with AEs, BDRs, and CX teams to align marketing efforts with account-level goals, ensuring coordinated outreach, campaign follow-up, and opportunity tracking. They will track and report on ABM campaign performance with a focus on pipeline impact, engagement, and ROI, and partner with Marketing Ops and RevOps to refine targeting, measurement, and attribution. Additionally, they will apply a test-and-learn mindset to improve efficiency and impact across campaigns.