Account-Based Marketing Specialist

Position Overview

• Location Type: Not specified
• Job Type: Not specified
• Salary: Not specified

Tailscale is seeking a strategic and execution-focused ABM Specialist to join its Growth Marketing team as the first marketing hire in the UK. This role will be instrumental in shaping and scaling global account-based marketing efforts, including designing and executing campaigns, running VIP experiences, and collaborating cross-functionally to drive pipeline and revenue from high-priority accounts across the US, Canada, and EMEA. The ideal candidate is excited about building tailored go-to-market programs for sophisticated technical buyers.

Key Responsibilities

ABM Strategy & Planning

• Partner with the ABM Manager to develop and execute account-based marketing strategy, focusing on new business and existing revenue expansion in collaboration with Sales, Customer Experience, and Marketing.
• Deliver bespoke messaging, content, and experiences to engage senior stakeholders and buying teams within priority accounts.
• Collaborate cross-functionally to identify target accounts, understand key pain points, and shape quarterly ABM plans, including budgeting, forecasting, and account prioritization.

ABM Campaign Execution

• Develop and run 1:few and 1:many ABM campaigns using paid media, outreach, personalized web, direct mail, and virtual/in-person events.
• Partner with Product Marketing and Content teams to craft account-specific messages and value propositions.
• Manage end-to-end campaign execution, including timelines, logistics, testing, and reporting.

VIP & Field Events

• Plan and execute 8–12 executive events and VIP experiences annually across EMEA and North America.
• Support logistics, invitation strategy, and post-event follow-up in collaboration with Sales and, at times, Field Marketing.
• Assist with regional field activities such as third-party conferences or meetups as needed.

Sales & CX Collaboration

• Work directly with AEs, BDRs, and CX teams to align marketing efforts with account-level goals.
• Ensure coordinated outreach, campaign follow-up, and opportunity tracking.
• Serve as a trusted partner to EMEA go-to-market teams and help bridge global ABM efforts across geographies.

Campaign Management & Optimization

• Track and report on ABM campaign performance, focusing on pipeline impact, engagement, and ROI.
• Partner with Marketing Ops and RevOps to refine targeting, measurement, and attribution.
• Apply a test-and-learn mindset to improve campaign efficiency and impact.

What We Are Looking For

• 4+ years of B2B marketing experience, with at least 2 years in ABM, demand generation, or customer marketing roles.
• Proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages.
• Comfort in partnering closely with Sales, CX, and Marketing stakeholders to drive go-to-market success.
• Strong project management skills with the ability to lead initiatives across regions, teams, and timelines.
• Hands-on experience with leading sales and marketing tools, including Salesforce, HubSpot, RollWorks (or similar), Mutiny, Clay, Reachdesk, LinkedIn ads, and Figma.
• Self-starter capable of working independently.
• Willingness to travel up to 25% to support events on-site.

Nice to Have

• Experience marketing to developers or working at B2B SaaS or cloud companies.
• Affinity for learning complex, highly technical products and strong technical aptitude.

About Tailscale

Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. They are building a future for the Internet that's easy, sensible, and safe. Founded in 2019 and fully distributed, Tailscale is backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.