Account Based Marketing Manager at Snowflake

Menlo Park, California, United States

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$119,000 – $160,600Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

3+ years of prior marketing experience, with a focus on Account Based Marketing and a demonstrated track record of success in developing and executing targeted campaigns
Strong understanding of the Enterprise sales cycle and experience working closely with sales teams to drive pipeline and revenue
Proven ability to develop creative and innovative ABM programs that engage target accounts and drive desired outcomes
Excellent analytical skills, with the ability to interpret data, measure campaign effectiveness, and generate actionable insights
Familiarity with Salesforce, Adobe Experience Manager, Bombora, Demandbase, Canva, Figma or equivalent tools
Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines
Exceptional communication and collaboration skills, with the ability to build strong relationships with internal stakeholders and external partners
Ability to adapt to a fast-paced environment, embrace change, and thrive in a dynamic and results-oriented culture
Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness
Strong traditional background in sales, field marketing and/or demand generation including planning, message development, execution, ROI tracking, and campaign analysis

Responsibilities

Develop and execute strategic Account Based Marketing (ABM) programs focused on driving deal acceleration, increased growth, and cross-sell/upsell opportunities within US Enterprise accounts
Create personalized digital experiences, including landing pages and tailored content, and implement multi-channel campaigns that resonate with key decision-makers
Collaborate closely with Sales, Field Marketing, Demand Generation, and Solution Product Marketing teams to develop comprehensive account plans, including account-specific research, events, and follow-up strategies
Measure, analyze, and report on campaign performance, providing regular updates and insights to stakeholders to inform future strategies and optimize program effectiveness
Leverage data and insights to continuously refine ABM strategies, ensuring alignment with sales objectives and maximizing ROI
Manage a portfolio of multi-touch, multi-channel marketing programs designed to accelerate pipeline, drive revenue, and increase customer lifetime value across all stages of the customer lifecycle for target accounts
Follow Snowflake’s hybrid 3-day in-office policy and abide by the company’s confidentiality, security standards, and data security plan

Skills

ABM

Account Based Marketing

Demand Generation

Field Marketing

ROI Tracking

Campaign Analysis

B2B Marketing

Multi-Channel Campaigns

Personalized Content

Landing Pages

Sales Enablement

Snowflake

Data management and analytics platform

About Snowflake

Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.

Bellevue, WashingtonHeadquarters

2012Year Founded

$1,341.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise Software, AI & Machine LearningIndustries

5,001-10,000Employees

Benefits

We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.

A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.

Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.

Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.

Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.

Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.

Risks

Integration challenges from Datavolo acquisition may disrupt operations and customer service.

Increased competition from Mistral AI could challenge Snowflake's market position.

Convertible senior notes pricing may increase financial pressure if market conditions worsen.

Differentiation

Snowflake offers a unified platform for diverse data workloads, unlike traditional solutions.

The AI Data Cloud enables near-unlimited scale and performance for data mobilization.

Snowflake's seamless multi-cloud experience ensures efficient data operations across locations.

Upsides

Acquisition of Datavolo enhances Snowflake's open data integration capabilities.

Investment in Metaplane boosts AI-driven data quality solutions for Snowflake users.

Snowflake Ventures' investment in Hex expands accessibility of data tools to non-technical users.

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