Sr. Manager, Account Based Marketing
Dandy- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 7 years of experience in Digital and Account Based Marketing, with a minimum of 4 years of experience in a software company targeting IT, Security, and DevOps within large enterprises. Demonstrated experience in Account Based Marketing campaigns, account segmentation, and a strong understanding of the IT and Security landscape are essential.
The Account Based Marketing Manager will drive the ongoing evolution of Cribl’s Account Based Marketing activation approach, focusing on pipeline impact, ROI, and GTM cohesion, bringing industry knowledge to guide strategic roadmap execution. They will lead the partnership with Marketing Operations on 6sense, driving enablement and engagement for SDRs and RSMs, and champion the Account Funnel to drive visibility and insights. Additionally, they will create content with Subject Matter Experts, curate campaigns across channel owners, innovate with bespoke content creation, and provide 6sense Sales user support, all while owning reporting and optimizing Sales alerts.
Data observability solutions for tech businesses
Cribl operates in the data observability market, helping tech businesses monitor, analyze, and visualize their data for better operational and security insights. The company offers two main products: Cribl Stream and Cribl Edge. Cribl Stream enables businesses to efficiently route and transform logs and metrics, either on their own infrastructure or through cloud services, ensuring timely data delivery. Cribl Edge focuses on collecting and processing real-time observability data from edge devices, which can then be sent to Cribl Stream or other destinations. Cribl distinguishes itself by integrating seamlessly with platforms like Office 365 and Microsoft Azure, allowing clients to enhance their data management capabilities. The company's goal is to create effective data ecosystems that empower organizations to make sense of their data.