Account Based Marketing (ABM) - Manager/Senior Manager at Veeva Systems

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, SaaSIndustries

Requirements

5+ years of experience in ABM for an enterprise software or cloud-based solution provider
Proven track record of personalized content creation (web, video, slide deck…)
Strong experience in building and executing integrated marketing programs, managing budgets, and reporting
Proven ability to build relationships and collaborate across stakeholders
Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
Strong project management skills and ability to manage multiple priorities and projects at the same time, with excellent attention to detail
Excellent team player with a positive attitude and a strong sense of ownership
Strong track record of driving successful global ABM programs

Responsibilities

Deliver personalized and highly tailored experiences to key decision-makers within the target accounts
Create impactful global ABM programs from strategy to execution
Scale 1:1 and 1:Few ABM initiatives
Deliver messaging and assets, tailored to the company identity and footprint
Apply an experimentation mindset to ABM initiatives to drive, test, learn, and optimize
Collaborate closely with account partners and strategy leads on strategies to support internal customer success initiatives
Partner with product, content, field, and digital marketers to build, execute, and track ABM programs at the account level
Work directly with customers and their internal teams
Educate Veeva stakeholders on programs, share best practices, and provide visibility

Skills

ABM

Account-Based Marketing

Marketing Strategy

Content Creation

Data-Driven Marketing

Sales Collaboration

1:1 ABM

1:Few ABM

Experimentation

Customer Engagement

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Pleasanton, CaliforniaHeadquarters

2007Year Founded

$6.8MTotal Funding

IPOCompany Stage

Enterprise Software, Healthcare, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Parental leave

PTO

Free food

Health, dental, & vision insurance

Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.

GenAI features in Vault CRM may face data privacy and security challenges.

Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.

The company offers a subscription-based model ensuring continuous updates and improvements.

Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.

GenAI features in Vault CRM enhance field productivity with contextual task automation.

Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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